Norwich Union announces new creative partnerships

Article date: 19 November 2007

Norwich Union has announced the appointment of three new agencies to work on business to consumer activity across its Norwich Union Direct, Life and Healthcare brands, following a recent review of its marketing operations.

Craik Jones and WDMP have been appointed to work on the Norwich Union Direct (NUD) brand, whilst Hicklin Slade and incumbent TDA will work alongside Craik Jones on the Norwich Union Life (NUL) business.

Kittcatt Nohr (KKN) will continue to work on the Norwich Union Healthcare (NUHC) brand alongside WDMP.

Commenting on the appointments, Heather Smith, head of marketing, Norwich Union, said: "We are delighted to announce the appointments of these agencies to our roster. We were impressed with each agency's ideas and visual creativity and believe they will be able to help us deliver hard working direct marketing across our various brands.

 "We'll continue to work with our current agencies TDA and Kittcatt Nohr, who have a proven track record of delivering results in the past and will complement our new agency partnerships."


Press Office Contacts:  
Jon Day
Norwich Union
Telephone: 01603 681914 / 07800 690555

Notes to editors:
Norwich Union is the UK's largest general insurer with a market share of around 15%, with a focus on insurance for individuals and small businesses.

It is a leading provider of life, pensions and investment products and one of the largest financial adviser (FA) providers. FAs provide over 70% of the company's long-term savings business in the UK.

Norwich Union's news releases and a selection of images are available from Aviva's internet press centre at

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