Article date: 11 December 2007
Norwich Union has signalled its commitment to the post-retirement sector with the appointment of a new head of marketing for the department.
Anthony Rafferty (37) takes up the permanent role of head of marketing, post retirement, following a four-month spell as acting head. He originally joined Norwich Union as a consultant for the post-retirement division in January 2007.
Anthony joins the company from the Royal Bank of Scotland where he was commercial director for consumer finance, responsible for such brands as Direct Line and Lombard Direct. In a career which spans more than 15 years, he has also taken charge of new product developments for retail banking at the Bank of Scotland and worked in the Royal Bank of Scotland's credit card division.
Anthony said: "The post-retirement sector is one of the most exciting, fast-moving areas of financial services in the current climate, so this role offers a fantastic opportunity to assess what products are out there and develop the best solutions for customers everywhere.
"I have been with Norwich Union in this area for almost a year now, so I am delighted to be able to progress this work on a more permanent basis. I was attracted by the strength of the brand and have been impressed by the calibre of staff it attracts, so my decision to join was not a difficult one."
"At Norwich Union we are committed to growing our presence amongst the IFA market, while maintaining our presence in the direct market, so I am looking forward to rising to this challenge in 2008."
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About Norwich Union
Norwich Union is the UK's largest insurer. It is a leading provider of life, pensions and investment products and one of the largest financial adviser (FA) providers. FAs provide over 70% of the company's long-term savings business in the UK.
Norwich Union is the UK's largest general insurer with a market share of around 14%, with a focus on insurance for individuals and small businesses.
Norwich Union's news releases and a selection of images are available from Aviva's internet press centre at www.aviva.com/media