Article date: 1 April 2008
- Dealers benefit from links to publishing giants whilst protecting car buyers
Koelliker UK, the new importer and distributor of South Korean SsangYong vehicles, is the latest manufacturer brand to sign up to a two year contract for HPI's revolutionary vehicle stock locator programme - Exchange.
HPI Exchange is already successfully in place with other car manufacturers such as Suzuki, Fiat, Alfa Romeo and Lotus, allowing dealers the opportunity to instantly market their vehicles online. It automatically uploads car details to major sales sites such as Autotrader or eBay every time they conduct an HPI check.
The system will give SsangYong dealers complete flexibility to edit any aspect of a vehicle's information and upload up to six separate images to ensure each vehicle is marketed effectively. Dealers then decide where stock should be advertised by the click of a button. Extending the benefits of HPI to its customers, any vehicles checked by SsangYong dealers which hit the stolen or VCAR (Vehicle Condition Alert) registers, will not be loaded onto Exchange, giving potential consumers total peace of mind that any car listed will have excellent credentials.
It was the opportunity to exploit this lucrative sales channel that captured the imagination of SsangYong's UK operations director, Ian Nicholson: "One of Exchange's many advantages is its independence, meaning our dealer network has complete flexibility over where to market their stock. The software used is very intuitive and easy to use and the joy is in its simplicity. Whenever our dealers run an HPI check, it is now a seamless process to begin marketing that vehicle both effectively and efficiently."
Daniel Burgess, director of automotive at HPI, said: "This is yet another significant contract that demonstrates the all round appeal of Exchange. Combined with our core service, Exchange lets manufacturers like SsangYong sell with confidence. Exchange has been designed after much consultation with the industry to be the ultimate online publishing service - tailor made to meet the needs of dealers and manufacturers. I believe this latest contract is significant evidence that we have succeeded in that aim."
* HPI has signed the contract with Koelliker UK Ltd (KUK), which distributes SsangYong in the UK. KUK is a new company within Gruppo Koelliker - one of Italy's leading automotive groups
For HPI press enquiries please contact:
Margot Tomkinson, Dominic Dennis and Justine Hoadley at HSL 0208 977 9132.
For SsangYong UK or Koelliker UK Ltd enquiries please contact:
Simon Small on 01622 812961 or email email@example.com
Notes to editors:
Originally established in 1938, HPI Limited is a primary source of vehicle information for the UK motor industry and motoring consumer, which since August 2004 has been owned by Norwich Union. HPI encompasses both the HPI database of all UK road registered vehicle descriptions and histories, and the National Mileage Register which holds in excess of 85 million mileage readings.
Together, HPI and NMR represent the UK's largest vehicle information source, combining and interpreting data from government agencies, industry bodies, private organisations, the police and the general public. Registering with HPI helps companies to protect their financial interests in motor vehicles and a wide range of other mobile assets. HPI Checks give purchasers instant confirmation of whether vehicles are correctly described, known to be subject to outstanding finance or serious accident damage, or recorded as stolen or "clocked".
'HPI' and the HPI logo are registered trademarks of HPI Limited.
(1) All prices include VAT and are correct as of 1 January 2006
(2) Mileage Data is not covered by The HPI Guarantee
(3) The HPI Guarantee is subject to terms and conditions