Article date: 3 March 2008
- Bringing dealers access to millions more potential customers
exchangeandmart.co.uk is the latest media partner to recognise the benefits of HPI's Dealer Exchange service, in a major new deal, bringing dealers more selling power. From February 2008, HPI's online stock publishing system, Dealer Exchange will be the premier loading partner for exchangeandmart.co.uk. The service is completely free of charge, allowing dealers to upload their stock quickly and easily, including images and sales messages before uploading it to exchanageandmart.co.uk.
"Dealer Exchange is a leader in its dealer services. Exchange is web based and is able to quickly respond to dealer requirements to better serve its customers", says Debra Healy, digital director at exchangeandmart.co.uk. "HPI is a trusted and recognised brand in the marketplace and has been serving the dealer community for 70 years. Combined with our audience reach of over a million serious browsers each month, who have the capability to buy a car, this newly formed alliance is one dealers can really benefit from. The HPI stock management system is easy to use and we will be offering it free to our dealer customers.
"Dealers will also be able to create and print off marketing materials such as silent salesman and stock lists, to help market used stock more effectively to potential customers. On top of this, dealers will be able to get preferential advertising rates with exchanegandmart.co.uk."
Combining the latest technology with simplicity, Dealer Exchange puts dealers in control with its editor facility. With the ability to load up to 12 images to send to exchange andmart.co.uk, dealers can quickly and easily create and publish adverts via HPI's simple Dealer Exchange service.
Daniel Burgess, automotive director of HPI, comments: "We are delighted to be working with exchangeandmart.co.uk to bring more dealers the benefits of Dealer Exchange. Offering access to millions of used car buyers with a growing list of major online media partners, Dealer Exchange means dealers can shift stock at the touch of a button. Online stock management alert systems and reports mean users can monitor their stock levels effectively at all times.
"Dealers already using HPI will be able to begin broadcasting stock immediately and current exchangeandmart.co.uk dealers will be set up with a Dealer Exchange account, allowing them to reap the benefits as soon as possible. This partnership is part of HPI's ongoing commitment to helping dealers boost sales and stay in control of their business."
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