RAC renews partnership with Proton Cars (UK) Ltd

Article date: 1 July 2009

RAC has extended its contract with Proton Cars (UK) Ltd for three-years to provide Roadside Assistance to Proton vehicle drivers.

The deal will see RAC providing Roadside, Recovery and At Home cover for around 7,000 vehicles.  All new Proton vehicle sales, including the new “dual fuel” vehicles, will be covered as well as used and extended warranty vehicles.

Alan Grear, partnership manager, RAC Corporate Partnerships, said: “We are delighted to continue to work with Proton.  I believe that our close working partnership of over 6 years gives us the required experience to ensure we can maintain, and improve upon, the excellent levels of customer service required during these testing times. 

“We have a very strong technical relationship with Proton which means we can ensure great roadside performance in terms of fix rates and customer service, making sure that Proton Cars (UK) Ltd and their customers are in the safest possible hands.”

Brian Collier, managing director Proton Cars (UK) Ltd., commented: “We closely monitor the level of service RAC gives our customers and we are very pleased with the consistent level of achievement. This made our decision to renew the contract very easy.”


For further information:
Vicki Burn on 01603 684224/ 07800 692909 or Elinor Graveson at Staniforth on 0161 919 8025 / 07973 360 141.

Notes to editors:

About RAC
With around seven million members, RAC is one of the UK's most progressive motoring organisations, providing services for both private and business motorists.  Whether it's roadside assistance, insurance, vehicle inspections and checks, legal services or up-to-the-minute traffic and travel information - RAC is able to meet motorists’ needs.

RAC is committed to providing the very highest levels of service to its members and has been ranked first for customer service by J D Power and Associates’ UK Roadside Assistance Study for the last three years.

Aviva bought RAC in May 2005.  The acquisition brings together RAC's powerful brand and customer base with the expertise and leading position in motor insurance of Aviva UK Insurance (formerly Norwich Union Insurance). Aviva is the UK's largest insurer with a market share of around 15%.  

RAC is part of Aviva, the world’s fifth largest insurance group which operates in 28 countries.  

RAC’s news releases and a selection of images are available from the internet press centre at www.racnews.co.uk.

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