RAC comes out top for breakdown customer service

Article date: 22 July 2009

A major new survey has revealed that RAC is number one for customer service amongst breakdown service providers in the UK.

The UK Customer Service Index (UKCSI), a national measure of customer service, asked 25,000 adults how well companies and organisations performed in key areas such as professionalism, quality and efficiency, ease of doing business, problem solving and timeliness.

RAC not only achieved a higher score than any other breakdown provider at 86 out of 100, but of the 156 UK businesses measured, RAC was ranked 5th overall across all sectors including retail, services and automotive.

Neil Thompson, director of rescue service delivery RAC, said: “I am immensely proud of this achievement; it is fantastic news for RAC as it clearly demonstrates our ability to deliver exceptional service to our members when they call us for help. RAC staff genuinely pride themselves on being the best customer service professionals in our industry. This is a clear indication of their level of professionalism not only because we are seen as the best in the Rescue and Recovery industry but also as one of the best customer service organisations in the UK.”


RAC Press office contact:
Vicki Burn on 01603 684224/ 07800 692909 or Jo Rosenberg at Staniforth 0161 919 8014/07973 143215.

Notes to editors

About RAC
With around seven million members, RAC is one of the UK's most progressive motoring organisations, providing services for both private and business motorists. Whether it's roadside assistance, insurance, vehicle inspections and checks, legal services or up-to-the-minute traffic and travel information - RAC is able to meet motorists’ needs.

RAC is committed to providing the very highest levels of service to its members and has been ranked first for customer service by J D Power and Associates’ UK Roadside Assistance Study for the last three years.

Aviva bought RAC in May 2005. The acquisition brings together RAC's powerful brand and customer base with the expertise and leading position in motor insurance of Aviva UK Insurance (formerly Norwich Union Insurance). Aviva is the UK's largest insurer with a market share of around 15%.

RAC is part of Aviva, the world’s fifth largest insurance group which operates in 28 countries.

RAC’s news releases and a selection of images are available from the internet press centre at www.racnews.co.uk.

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