Aviva to launch UK-wide roadshows to improve financial wellbeing

Article date: 9 September 2009

Aviva is set to unveil a series of experiential roadshows, designed to encourage consumers to improve their financial wellbeing. The roadshows will tour major British shopping destinations over the coming weeks, to enable people to consider their lifestyles and finances in a relaxed setting.

Launching at the Trafford Centre on 12 September, the tour will visit 11 destinations,1 over a nine-week period. The roadshows will provide consumers with the opportunity to meet financial experts face-to-face and use interactive tools to diagnose their attitudes to financial wellbeing. They will also be able to speak to experts about financial planning and test their agility against top Aviva GB & NI team athletes.

As sponsor of UK Athletics, Aviva has enlisted the support of Aviva GB & NI team athletes to attend five of the events with the aim of showing visitors the benefits of a healthy lifestyle. A top athlete from the area will visit the stand from 11am until 1pm at events in Manchester, Thurrock, Birmingham, Nottingham and Sheffield. Visitors can also expect to see local dignitaries, including MPs and councillors.

To engage consumers, the stand will include a range of interactive activities:

  • "Financial wellbeing" quiz which will help consumers explore their attitude to finances
  • Ageing photography to show consumers how they will look in the future based on their current lifestyle, this will help people consider their attitude to their health
  • Pit themselves against the reaction times of top Aviva GB & NI team athletes on Batak2, the human performance trainer.

Sue Helmont, head of advertising and media for UK Life, Aviva, says: “We know that people can find financial issues complex and at times stressful, so the roadshow is designed to help de-mystify finance and healthcare and demonstrate how easily even basic planning can contribute to improved financial wellbeing.

“Developed as means of directly engaging with consumers, the unique stand creates an environment where they can find out more. We hope the interactive activities will provide visitors with helpful and interesting information which will make a positive impact on their financial understanding.”


1 The Aviva Life and Healthcare roadshow will be visiting: Trafford Centre in Manchester 12 and 13/09, Metro Centre in Gateshead 19/09, Lakeside in Thurrock 26/09, The Bullring in Birmingham 03/10, Festival Place in Basingstoke 10/10, Victoria Centre in Nottingham 17/10, Highcross in Leicester 24/10, Silverburn in Glasgow 31/10, Meadowhall in Sheffield 07/11 and Cabot Circus in Bristol 14/11.

2  Batak tests reaction times, hand eye co-ordination and stamina. Batak equipment consists of 12 bright red LED cluster targets which are arranged in a ‘maximum stretch’ configuration for the player. The targets are computer controlled and lit randomly while hits and misses are timed and scored.

For further information:

Teamspirit Public Relations
Sara Barrow
Telephone: 0207 360 7804 
E-mail: sbarrow@teamspiritpr.com

Aviva Press Office
Sarah Poulter
Telephone: 01904 452828 
Out of hours: 07800 691569 
E-mail: sarah.poulter@aviva.co.uk

Holly Smart
Telephone: 01904 452766 
Out of hours: 07800 699218 
E-mail: holly.smart@aviva.co.uk

Notes to editors:

About Aviva
Aviva, the international savings, investments and insurance group, is the world’s fifth largest insurance group, serving 50 million customers across Europe, North America and Asia Pacific. 

In the UK, Aviva is a leading provider of life, pensions, investment, general insurance and health products to more than 20 million customers. Aviva also provides roadside assistance through the RAC. Products are distributed through a number of channels including IFAs, brokers, corporate partners and direct to customers via the internet.

Aviva's UK Insurance business has a market share of around 15%, making it the largest general insurer in the UK. The business is focused on insurance for individuals and small businesses.

Aviva's life and pensions business in the UK has a total market share of 12% and a top three position in its key markets of savings, protection, and annuities.

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