Aviva unveils new marketing campaign recognising defining moments of adviser careers

Article date: 9 September 2009

  • Chance to win Sony HDD Handycam in "Moments that Matter" competition  

Aviva is set to unveil its latest advertising series, designed to recognise the key moments of an adviser’s career.

The campaign, which can be seen in financial trade titles from 14 September onwards, has been devised following qualitative research of a range of intermediary online forums. It highlights significant moments such as achieving qualifications and finding the right solutions for clients, while demonstrating how Aviva offers support at every stage.   

As part of the campaign, Aviva is also launching an exclusive competition which encourages advisers to share their own career-defining "moments" for a chance to win a Sony HDD Handycam worth more than £500. The occasion can be an individual achievement or one accomplished as part of a team. To enter, advisers simply need to submit their "moment" by text, picture or video to www.aviva.co.uk/adviser/moments/.

This dedicated adviser activity builds on Aviva’s current consumer advertising activity which explores the "moments that matter" in everyday life, such as retirement and the birth of a child.

The initiative has also been launched to coincide with the start of the Aviva Roadshow1 which, from 12 September, will tour 11 locations across the UK to help consumers improve their financial wellbeing. The roadshows will offer visitors a free financial "health check" and will show consumers how to seek financial advice. At five of the events there will also be top athletes from the Aviva GB & NI team ready to talk with visitors about the benefits of a healthy lifestyle.  

Angela Seymour-Jackson, intermediary and partnerships director for UK Life, Aviva said: “Every adviser will have key moments that define how their career evolves. We have developed this campaign to encourage advisers to share those experiences and in turn help others at similar points in their careers.

“At Aviva, we are fully committed to providing the right support at the right time throughout an adviser’s career. This campaign is another significant step, complementing programmes such as the Aviva Financial Adviser Academy which supports ongoing professional development, and the Future Adviser Programme that encourages new entrants to the profession.

“The Aviva Roadshows are yet another example of how we are striving to raise consumer awareness of the importance of money management. The roadshows promise to be really exciting events that will make a positive impact on people’s financial understanding and drive demand for financial advice.”


1 The Aviva Life and Healthcare roadshow will be visiting: Trafford Centre in Manchester 12 and 13/09, Metro Centre in Gateshead 19/09, Lakeside in Thurrock 26/09, The Bullring in Birmingham 03/10, Festival Place in Basingstoke 10/10, Victoria Centre in Nottingham 17/10, Highcross in Leicester 24/10, Silverburn in Glasgow 31/10, Meadowhall in Sheffield 07/11 and Cabot Circus in Bristol 14/11.

For further information:

Teamspirit Public Relations
Sara Barrow
Telephone: 0207 360 7804 
E-mail: sbarrow@teamspiritpr.com

Aviva Press Office
Sarah Poulter
Telephone: 01904 452828 
Out of hours: 07800 691569 
E-mail: sarah.poulter@aviva.co.uk

Notes to editors:

About Aviva
Aviva, the international savings, investments and insurance group, is the world’s fifth largest insurance group, serving 50 million customers across Europe, North America and Asia Pacific. 

In the UK, Aviva is a leading provider of life, pensions, investment, general insurance and health products to more than 20 million customers. Aviva also provides roadside assistance through the RAC. Products are distributed through a number of channels including IFAs, brokers, corporate partners and direct to customers via the internet.

Aviva's UK Insurance business has a market share of around 15%, making it the largest general insurer in the UK. The business is focused on insurance for individuals and small businesses.

Aviva's life and pensions business in the UK has a total market share of 12% and a top three position in its key markets of savings, protection, and annuities.

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