Aviva enters new markets with the launch of specialist electronic equipment cover

Article date: 19 October 2009

Aviva is to build on its success in the engineering market with the introduction of specialist electronic equipment cover.

Businesses can now benefit from tailored protection against the many risks that the use of specialist electronic equipment brings within a multitude of markets including telecommunications, media, health, leisure, motor and construction.

The cover, which excludes computer equipment for which a separate cover is available, provides protection against the loss, or damage, to any electronic equipment that performs processes, monitoring or control functions, or audio or visual activities. This could include recording, storing and broadcasting equipment, general office equipment, manufacturing control or monitoring equipment, security systems or medical scanning and diagnostic equipment.

Likely claims may include accidental damage to audio visual recording equipment and the loss of data stored thereon, malicious damage to plasma screens, theft of projectors or LCD screens, and the breakdown of medical equipment or machine tools.

Gary Thom, senior engineering underwriter for Aviva, said: “With continuous advancements in technology, we have introduced a bespoke electronics product to provide specialist markets with robust insurance cover for complex electronic equipment.

“Electronic equipment can be covered under ‘Machinery’ or ‘Contents’ sum insured on a standard ‘Fire and Perils’ or ‘All Risks’ policy but, when it comes to technical products a business could lose out in the event of a claim if it failed to have adequate cover that fully met its requirements.”

The comprehensive cover can be extended to include full breakdown, use away from the premises and hiring out of the equipment. Other features include full theft cover without the need for forcible and violent entry, additional equipment up to 25% of the sums insured, cover for anti-theft devices, incompatibility of software or programs, repair investigation costs, temporary repair and virus checking and costs for destroying viruses, as well as cover for electrical waste and electronic equipment disposal.

A summary of the electronic equipment cover is available to download (link no longer active) outlining full details of the policy cover.


For further information, please contact:
Sam Bramwell at Staniforth on 0161 919 8024/ 077381 96667 or Sally Leeman at Aviva’s UK Insurance press office on 01603 684 225/ 07789 270677.

Notes to editors:

Aviva, the international savings, investments and insurance group, is the world’s fifth largest insurance group, serving 50 million customers across Europe, North America and Asia Pacific.

In the UK, Aviva is a leading provider of life, pensions, investment, general insurance and health products to more than 20 million customers. Aviva also provides roadside assistance through RAC. Products are distributed through a number of channels including IFAs, brokers, corporate partners and direct to customers via the internet.

Aviva's UK Insurance business has a market share of around 15%, making it the largest general insurer in the UK. The business is focused on insurance for individuals and small businesses.

Aviva's life and pensions business in the UK has a total market share of 12% and a top three position in its key markets of savings, protection, and annuities.

Aviva’s news releases and a selection of images are available from the internet press centre at www.aviva.com/media.

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