Aviva offers small motor traders more choice

Article date: 6 November 2009

Aviva has introduced a new offering for small motor traders.  Available to motor traders with up to six named drivers, businesses can now purchase either a Combined or a Road Risks only contract, providing the flexibility that many small businesses need when arranging their insurance.

As part of this new offering, which enables businesses to extend their insurance protection as they grow, Aviva can now accept part-time businesses, as well as businesses operating from home, or who run a mobile motor trade operation.

As Road Risks cover can now be provided on a named driver basis, premiums will reflect this cover choice, providing a highly competitive option.  Small motor traders will still be able to select an 'open' driving Road Risks cover as part of Aviva's Combined contract.

Aviva estimates there are approximately 75,000 small motor trade enterprises in the UK* and the new offering will broaden its market coverage and therefore appeal to an even greater proportion of the sector.

Barry Hogg, Aviva's motor trade underwriting manager, explains: "By listening to our staff, brokers and customers, we have developed and expanded our product offering, so that we can now provide a broader customer base with even greater cover options.  

“We recognise that many small businesses simply want the essential covers to start with, or may have some cover arranged elsewhere, so our new offering allows motor traders to select Road Risks only, and then add other covers as and when required.

"While many motor traders have struggled to survive the effects of the recession, we recognised the need, particularly for the smaller motor trade businesses, to offer even more choice. In times like this flexibility is crucial as customers seek affordable solutions to their insurance needs and by offering this named driver alternative we believe we have achieved just that."

The small business named driver option is available to businesses with:

  • Up to six named drivers
  • One recovery vehicle (with a gross vehicle weight of up to 7.5 tonnes)
  • One goods carrying vehicle used for hire and reward (with a gross vehicle weight of up to 7.5 tonnes)
  • One private hire vehicle
  • One set of trade plates
  • Five "other" vehicles.

Businesses who select the named driver option will benefit from Aviva's extensive motor trade policy cover, dedicated claims handling team; and will have access to discounted fire and security equipment, as well as risk managers - for advice on health, safety and security issues.  

Motor Traders wishing to take advantage of the offer should contact their existing insurance advisor or if they do not have one, they can find one by visiting www.aviva.co.uk/yourbusiness.


* Source: National and small business statistics 2008

Notes to editors:

Aviva, the international savings, investments and insurance group, is the world’s fifth largest insurance group, serving 50 million customers across Europe, North America and Asia Pacific.

In the UK, Aviva is a leading provider of life, pensions, investment, general insurance and health products to more than 20 million customers. Aviva also provides roadside assistance through RAC. Products are distributed through a number of channels including IFAs, brokers, corporate partners and direct to customers via the internet.

Aviva's UK Insurance business has a market share of around 15%, making it the largest general insurer in the UK. The business is focused on insurance for individuals and small businesses.

Aviva's life and pensions business in the UK has a total market share of 12% and a top three position in its key markets of savings, protection, and annuities.

Aviva’s news releases and a selection of images are available from the internet press centre at www.aviva.com/media.

Back to top