Aviva launches three tier pet insurance for UK pet owners

Article date: 9 November 2009

Aviva, the UK’s leading insurer, has today added pet insurance to its range of direct insurances, offering three levels of cover and protection.

The new pet insurance policy offers the six million dog owners and nine million cat owners in the UK peace of mind and security for the health of their pet. It is available with three levels of cover; Silver, Gold and Platinum, so that owners can find the right policy to suit their needs.

Within the group of policies, the following scenarios are covered:

  • Veterinary fees
  • Third party liability
  • Cremation/burial costs
  • Behavioural problems
  • Overseas travel protection
  • Death from illness or accident (Gold and Platinum covers only).

All policies also provide support helplines* to assist with; 24-hour bereavement counselling, 24-hour pet legal advice and healthcare away from home. Additionally, policy holders can access a pet minder service, enabling them to locate a nationally registered Dog Minder who can look after their dog for a few hours or even a few weeks if they go away. 

The Silver policy offers cover against:

  • Veterinary fees**
  • Pets taken ill abroad
  • Third party liability***
  • Cremation/burial costs
  • Behavioural problems.

In addition to the Silver cover, the Gold policy offers:

  • The cost to recover stolen or straying pets – including local advertising and the cost of a suitable reward
  • Kennel fees should the policy holder be hospitalised
  • £1,000 holiday cancellation should they have to cancel or cut short a holiday due to a pet-related illness
  • Death from illness or accident.

The Platinum policy is Aviva’s premium pet insurance policy, which provides increased limits to those of the Gold policy for death from illness, death from accident, recovery costs and theft.  In addition, there are increased limits for cancellation and veterinary fees:

  • Up to £2,000 for holiday cancellation
  • Up to £6,500 per year on veterinary fees.

Wayne Ewing, marketing and product manager at Aviva, comments: “If your pet were to fall ill you would naturally want to make sure they had the right care to help get them back to their old self but veterinary bills can run into hundreds of pounds and given the current economic climate no one wants to face a large unexpected bill.  Having pet insurance gives you peace of mind so that you know that you - and your pet - are protected.

“Aviva’s pet insurance policy, offers three different levels of cover – Silver, Gold and Platinum to enable you to choose the level of insurance cover that is right for your pet and your purse.”

To find out more about pet insurance direct from Aviva visit: www.aviva.co.uk


For further information, please contact:
Zaza Biddu at Hill and Knowlton on 0207 413 3206 or Sally Leeman at Aviva’s UK Insurance press office on 01603 684225/07789 270677

Notes to editors:

* Support helplines
Healthcare away from home: 0845 850 0268
Bereavement counselling: 0870 162 8153
Pet legal: 0870 162 8153
Pet minders: 0845 850 0268

**Veterinary fees:
Aviva will pay up to £1,500 per period of insurance under Aviva ‘Cover for Life’ Silver, £3,500 per period of insurance under Aviva ‘Cover for Life’ Gold and £6,500 per period of insurance under Aviva ‘Cover for Life’ Platinum for the cost of reasonable and customary fees made for any treatment your pet has received whilst insured and the cover is valid.

The following are excluded: Preventative and elective treatment, routine examination, vaccination. There is no cover for: illness or disease within first 10 days, any injury or illness which occurred or existed in any form prior to inception of the policy and dentistry cover is subject to the policy terms.

*** Third party liability
All ‘Cover for Life’ policies offer legal liability up to 1,000,000 if someone is accidentally injured or killed or their property is accidentally damaged as a result of an incident involving your dog. 

Policy holders of the ‘Cover for Life’ pet insurance must ensure that pets receive regular annual checkups and the required annual vaccinations. 

The ‘Cover for Life’ Silver, Gold and Platinum insurance policies are introduced by Aviva Insurance Services UK Limited. Registered Office 8 Surrey Street, Norwich, Norfolk NR1 3NG.

Aviva Insurance UK Ltd introduce to BDML Connect Ltd who arrange and administer the policy. BDML Connect Ltd is registered in England at the Connect Centre, Kingston Crescent, Portsmouth, PO2 8QL (Registered No – 2785540). Pet Insurance is underwritten by Agria International Forsakring AB who are authorised and regulated by the Finansinspektionen, the Swedish Financial Supervisory Authority and also regulated by the Financial Services Authority. Third Party Liability is underwritten by Groupama Insurances. Aviva Insurance UK Ltd, BDML Connect Ltd and Groupama Insurance are all authorised and regulated by the Financial Services Authority.

Aviva, the international savings, investments and insurance group, is the world’s fifth largest insurance group, serving 50 million customers across Europe, North America and Asia Pacific.

In the UK, Aviva is a leading provider of life, pensions, investment, general insurance and health products to more than 20 million customers.  We also provide roadside assistance through the RAC.  Products are distributed through a number of channels including IFAs, brokers, corporate partners and direct to customers via the internet.

Aviva's UK Insurance business has a market share of around 15%, making it the largest general insurer in the UK. The business is focused on insurance for individuals and small businesses.

Aviva’s life and pensions business in the UK has a total market share of 12% and a top three position in its key markets of savings, protection and annuities.

Aviva’s news releases and a selection of images are available from the internet press centre at www.aviva.com/media

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