Article date: 6 January 2010
Banter and buffoonery, chants and camaraderie, is your journey to "the match" a laugh a minute comedy sketch? Aviva, the UK’s largest insurer, is asking the public to come forward with their own football fan videos.
Made famous by Aviva’s current advert, the instantly recognisable “Green Army” chant is echoing around football stands across the country, and the insurer is seeking real life away-day antics to be uploaded to www.aviva.co.uk/greenarmy (www.aviva.co.uk/greenarmy is no longer active) aping Paul Whitehouse’s journey to watch Plymouth Argyle.
Every Saturday pays homage to a certain ritual, superstition, costume or joke. If your match journey video is "good on paper" it could have "great prospects" of winning £1,500 to go towards next year’s season ticket and away-day travel. Plus there’s a £1,000 weekly prize up for grabs. But, football fan or not, everyone can Get the Aviva deal with 12 months car insurance for the price of 10.*
The campaign is launched by legendary sportsman, Phil Tufnell; who might be notorious for spinning a cricket ball, spinning around the dance floor and lording it in the jungle, but he is also a life-long footie fan and is helping Aviva in their search for the best away-day antics videos.
"The trip to watch your team play is often more entertaining than the match itself, especially if your team has a bad game!” says football fan Phil. "Full of antics and anticipation, all squeezed into the back of the car wearing your clubs colours and singing your team’s anthems - you can't beat that kind of banter on a road trip with your mates.
"I'm helping Aviva find the funniest away day videos, so if your journey to the big match is one big comedy show upload your antics to www.aviva.co.uk/greenarmy. There's £4,500 up for grabs for the best entries and of course you can have a look at what everyone else gets up to on the way to support their team in the beautiful game."
Whatever team you support, whether your journey is by car, on a coach, on foot, or even at the big match itself, Aviva want to see your videos of your away-day antics. To see Phil’s own journey to "the match" log on to www.aviva.co.uk/greenarmy.
David Tyers, director of marketing at Aviva says: “Aviva recognises the effort demonstrated by thousands of football fans on a weekly basis, travelling miles up and down the country to support their favourite team.
“We know the Green Army campaign has struck a chord with supporters everywhere so now we want to see what they get up to on their journeys to the match – the jokes, the banter, the costumes - whether on wheels or on foot we want to see them all!”
To enter simply log on to www.aviva.co.uk/greenarmy (www.aviva.co.uk/greenarmy is no longer active) and upload a video of less than two minutes in length for your chance to win a share of £4,500. The competition runs for a month. Every Friday, for three weeks, Aviva will choose a weekly winner who will get a £1,000 cash prize to go towards away-day travel. The weekly winner will be announced on the website. On Friday 5 February an overall winner will be announced and they will win a £1,500 cash prize.**
But remember, all videos must be shot safely with no individual put at risk! Any videos that show dangerous activities will not be entered into the competition or shown on the website. Entries close at midnight on Tuesday 2 February.
For further information contact:
Fiona Robinson, Frank PR
Telephone: 0207 693 6959
Rebecca Homes, Aviva Press Office
Telephone: 01603 685177
Mobile: 07800 690731
Notes to editors:
Entrants will be asked to provide their name, the team they support, a description of their entry, their email address and a daytime telephone number.
* Available to new customers who have at least four years no claims discount. Proof of no claims status is required. Excludes any additional covers. A minimum premium applies. We reserve the right to withdraw this offer at any time.
** Terms and conditions apply see the website for more information: aviva.co.uk/greenarmy.
Aviva, the international savings, investments and insurance group, is the world’s fifth largest insurance group, serving 50 million customers across Europe, North America and Asia Pacific.
In the UK, Aviva is a leading provider of life, pensions, investment, general insurance and health products to more than 20 million customers. Aviva also provides roadside assistance through RAC. Products are distributed through a number of channels including IFAs, brokers, corporate partners and direct to customers via the internet.
Aviva's UK Insurance business has a market share of around 15%, making it the largest general insurer in the UK. The business is focused on insurance for individuals and small businesses.
Aviva's life and pensions business in the UK has a total market share of 12% and a top three position in its key markets of savings, protection, and annuities.
Aviva’s news releases and a selection of images are available from the internet press centre at www.aviva.com/media.
Safety While Driving
- Get everything ready before you set off - select your favourite CD or radio station, adjust your seat, check your mirrors, set the temperature, and programme the Sat-Nav before you even release the handbrake.
- Familiarise yourself with your car instruction manual so you can recognise the dashboard warning lights. This way you’ll know which require urgent attention, and which you can ignore until you reach a suitable place to stop.
- Put your phone on silent, or even better turn it off while you are driving. That way you won’t be distracted by incoming calls and text messages.
- If you need to have your phone on then either use a hands-free device or pull over to a safe place to make or receive calls.
- If you are using a Sat-Nav and need to make a change to your journey, pull over in a safe place before reprogramming.
- If your passengers are distracting you, remember you’re the one in the driving seat so you’re the boss. It’s fine to ask them to sit still or keep the noise down.
- It is against the law for the driver to use a hand held mobile phone while driving.
- At all times passengers must wear seat belts.
RAC Report on Motoring 2009