Beat the queue with RAC's free mobile traffic application

Article date: 20 January 2010

A new mobile application is set to keep Britain’s motorists moving and enable them to plan their route with the benefit of real time traffic information.

The app, the first by RAC, is progressive amongst traffic apps as it shows start and end points of congestion, overlayed onto Google Maps. The app pinpoints the user’s exact location, meaning an immediate view of regional traffic is easily at hand. Text and audio summaries of traffic conditions are also available.

This level of detail will give motorists the most precise and accurate view of live traffic conditions on the UK’s roads that is currently available on a mobile phone app. RAC’s app utilises up-to-the-minute traffic updates from Trafficlink, the UK’s leading provider of real-time traffic information.

The app is free to download, and is available for both iPhone and Google Android phones. Motorists can download the app at the iTunes App Store and Android Market.

RAC has a strong heritage in helping motorists plan their motoring journeys. Its Route Planner and Traffic and Travel News tools on its website, www.rac.co.uk, receive over two million unique visitors every month.

Saj Arshad, director of RAC sales and marketing, said: “RAC’s first app is a natural companion for motorists who frequently feel thwarted by the growing problem of congestion on the UK’s roads.

“Given the popularity of our Route Planner online, we know motorists trust RAC when it comes to all things motoring. We’re delighted to build on this legacy with a free app to help motorists plan their journeys using live traffic information. 

“It’s already proving popular, too. Within hours of launching the app on Android Market, we saw a download rate of more than one a minute, and notched up a couple of five star ratings. Watch this space for more developments – for both apps and online.”

For more information on RAC’s mobile traffic app and to download the app for free, please visit the iTunes App Store or Android Market.

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RAC Press office contact:
Erik Nelson 
Telephone: 01603 682264/07989 427086 
E-mail: erik.nelson@aviva.co.uk

Notes to editors:

Images of RAC app available upon request.

The app is free to download, although phone usage charges may apply depending on the network provider.

About RAC
With around seven million members, RAC is one of the UK's most progressive motoring organisations, providing services for both private and business motorists.  Whether it's roadside assistance, insurance, vehicle inspections and checks, legal services or up-to-the-minute traffic and travel information - RAC is able to meet motorists' needs.

RAC is committed to providing the very highest levels of service to its members. It has been ranked first for customer service by J D Power and Associates’ UK Roadside Assistance Study for the last four years and was the top named service organisation in the July 2009 UK Customer Satisfaction Index from the Institute of Customer Service.

Aviva bought RAC in May 2005. The acquisition brings together RAC's powerful brand and customer base with the expertise and leading position in motor insurance of Aviva UK Insurance. Aviva is the UK's largest insurer with a market share of around 15 per cent.

RAC is part of Aviva, the world's fifth largest insurance group which operates in 28 countries.

RAC's news releases and a selection of images are available from the internet press centre at www.rac.co.uk/press-centre/

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