Aviva introduces discounts on critical illness cover

Article date: 27 January 2010

Aviva, the UK’s largest insurer, is introducing premium reductions for when cancer or multiple sclerosis exclusions are necessary under its critical illness plans. This means customers with pre-existing conditions or family history can still get critical illness cover from Aviva when the conditions are excluded and pay only for the level of cover they receive.

This change is being implemented to all applications currently being processed by Aviva.

The introduction further refines Aviva’s critical illness cover, which in October saw a range of enhancements including: 

  • Increasing maximum sum assured from £500,000 to £2 million
  • Increasing maximum term assured from 25 to 40 years
  • Increasing maximum age assured to 75 years
  • Increasing number of conditions covered
  • Improving definitions of existing conditions and removing unnecessary exclusions
  • Increasing scope and doubling the level of free child cover from £10,000 to £20,000.

Michael Whyte, chief underwriter, at Aviva, said: “Critical illness cover offers financial support to customers during a particularly difficult time. At Aviva we recognise that every customer is an individual and their circumstances differ. This latest improvement represents another step in Aviva making our cover more accessible, affordable and relevant to our customers."


For further information, please contact:
Louise Duffy              
Telephone: 01904 452791 
Mobile: 07800 690963

Notes to editors:

About Aviva critical illness
Life and critical illness pays out a lump sum if you either die or are diagnosed with a critical illness that meets Aviva’s policy definition and survive at least 14 days. Aviva covers only the critical illnesses it defines in its policies and no others.

Aviva offers critical illness cover only with term assurance and mortgage life insurance plans. A policy will pay out only if diagnosed during the term and there is no cash-in value. 

About Aviva
Aviva, the international savings, investments and insurance group, is the world’s fifth largest insurance group, serving 50 million customers across Europe, North America and Asia Pacific. 

In the UK, Aviva is a leading provider of life, pensions, investment, general insurance and health products to more than 20 million customers. Aviva also provides roadside assistance through RAC. Products are distributed through a number of channels including IFAs, brokers, corporate partners and direct to customers via the internet.

Aviva's UK Insurance business has a market share of around 15%, making it the largest general insurer in the UK. The business is focused on insurance for individuals and small businesses.

Aviva's life and pensions business in the UK has a total market share of 12% and a top three position in its key markets of savings, protection, and annuities.

Aviva’s news releases and a selection of images are available from the internet press centre at www.aviva.com/media.

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