A personal best for Aviva

Article date: 28 January 2010

Aviva is celebrating the success of its new web based personal lines offering, which allows brokers to take advantage of the same special offers that were previously only available in the direct market place.

With more than 13,000 quotes placed since its launch in June, and a conversion rate of nearly 30%, director of personal lines, John Kennedy, is delighted with its success: “Since the launch of Personal Best we have seen hundreds of brokers using the system with around 15 to 20 new brokers trialling the system each week.

“We have also spent a lot of time listening to broker feedback and as a result, we are making continuous improvements to the system to make it as easy to use as possible.”

Steve Redwood, office manager at Harper, Dolman and West in Somerset, believes Aviva’s Personal Best has prevented their business from losing customers: “We can now offer customers cover at internet prices and access to special deals that are advertised on TV which is great for business. We can also compete with other providers who historically, have always offered more competitive rates.”

Pradip Patel, senior account handler for Libra Insurance Services in Hertfordshire, has been using Personal Best since its launch in June last year and believes it has been great for business: “The premiums are extremely competitive and give us the chance to finally compete with internet prices,” he said.

Personal Best allows brokers to offer their customers motor and home insurance, incorporating special offers that were previously only available to direct customers. Special offers include free contents insurance with a new buildings insurance policy and 12 months cover for the price of 10 on motor insurance.

And from February, Personal Best will be even easier to access via Aviva’s broker website at www.aviva.co.uk/broker.


For further information, please contact:
Jo Rosenberg or Jon Clements at Staniforth on 0161 919 8014/8022 or Adam Cracknell Aviva’s UK Insurance press office on 01603 684916 / 07800 699 517 

Notes to editors:

Aviva, the international savings, investments and insurance group, is the world’s fifth largest insurance group, serving 50 million customers across Europe, North America and Asia Pacific.

In the UK, Aviva is a leading provider of life, pensions, investment, general insurance and health products to more than 20 million customers. Aviva also provides roadside assistance through RAC. Products are distributed through a number of channels including IFAs, brokers, corporate partners and direct to customers via the internet.

Aviva's UK Insurance business has a market share of around 15%, making it the largest general insurer in the UK. The business is focused on insurance for individuals and small businesses.

Aviva's life and pensions business in the UK has a total market share of 12% and a top three position in its key markets of savings, protection, and annuities.

Aviva’s news releases and a selection of images are available from the internet press centre at www.aviva.com/media.

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