RAC launches Route Planner widget to help drivers in 2010

Article date: 19 February 2010

In a move to make life easier for web-users planning road journeys, breakdown and insurance provider RAC have launched a brand new Route Planner widget for 2010.

The easy-to-use Route Planner widget can be used on any website, within any blog post, or anywhere else where the html code can be pasted. Once the widget is set up, any visiting web-user will then be presented with a map of the destination, as well as the option to input their own postcode to obtain an in-depth step-by-step route plan including distance and journey time.

The widget, which has been produced by RAC with the help of Multimap and Bing Maps technology, is free to use for everyone and can be incorporated efficiently into sites of any design due to its easy-to-modify size and shape.

Fiona Syder, head of online marketing at RAC, commented: “The widget is quick, free and easy to set-up. It will no doubt be of great use to bloggers who are writing about events such as car shows where their users will be eager to see their route and journey in advance of travelling.

“Webmasters for motoring businesses and services may also be interested in the tool as an addition to their contact page.”

More information about the Route Planner widget can be found at: www.rac.co.uk/widgets/routeplanner/

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RAC Press office contact:
Vicki Burn on 01603 684224 or 07800 692909

Notes to editors:

About RAC
With around seven million members, RAC is one of the UK's most progressive motoring organisations, providing services for both private and business motorists. Whether it's roadside assistance, insurance, vehicle inspections and checks, legal services or up-to-the-minute traffic and travel information - RAC is able to meet motorists' needs.

RAC is committed to providing the very highest levels of service to its members and has been ranked first for customer satisfaction by J D Power and Associates' UK Roadside Assistance Study for the last four years and the top-named service organisation in the July 2009 and January 2010 UK Customer Satisfaction Index from the Institute of Customer Service.

RAC has also been awarded the Best Overall Vehicle Insurance Provider 2009/10 by www.themoneypages.com.

Aviva bought RAC in May 2005. The acquisition brings together RAC's powerful brand and customer base with the expertise and leading position in motor insurance of Aviva UK Insurance. Aviva is the UK's largest insurer with a market share of around 15%.

RAC is part of Aviva, the world's fifth largest insurance group which operates in 28 countries.

RAC's news releases and a selection of images are available from the internet press centre at www.rac.co.uk/press-centre/

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