More brokers get access to Aviva's most sophisticated pricing system

Article date: 25 February 2010

Aviva has teamed up with global IT company, SSP, to give 600 extra brokers access to personal lines products that are more price competitive with the direct insurance marketplace. 

By drawing upon Aviva’s underwriting expertise in the direct marketplace, SSP users can now access Aviva’s advanced pricing elements, creating a transparent alignment between direct and broker prices.

Following on from the success of Insurecom, SSP is the second software house to integrate with Aviva’s rating engine. Open GI will be the third and is due to go live at the end of April.

The partnership with SSP means brokers will have the opportunity to improve their service to customers, which follows the launch of Personal Best from Aviva, created to allow brokers online access to Aviva’s competitive pricing and special offers via an extranet portal.

Sam Hudson, head of broker personal lines at Aviva, says: “Working with SSP means we can provide a further 600 brokers with the chance to offer customers personal lines products that are more price competitive with the direct insurance marketplace.

“The initiatives we have launched over the last few months, including Personal Best and our work with software houses, have used sophisticated technology to help improve our competitive pricing in personal lines and open up access to our direct offers.

“We’re being told we’ve revolutionised the way personal lines is priced in the broker marketplace, bringing in the most significant change for more than a decade.” 

Adrian Coupland, head of insurer relationships at SSP, says: “We are delighted to have completed this piece of work with Aviva providing our customers with access to more competitive private car rates.  With the personal lines market remaining highly competitive, Aviva’s investment in this technology will allow them to flex their rates in real-time and help brokers compete more effectively with the direct insurance marketplace. We look forward to working with Aviva to roll-out additional products over the coming months.”


For further information, please contact:
Jo Rosenberg at Staniforth on 0161 919 8014 or 07973 143215 or Adam Cracknell at Aviva’s UK Insurance press office on 01603 684916 or 07800 699517

Notes to editors:

Aviva, the international savings, investments and insurance group, is the world’s fifth largest insurance group, serving 50 million customers across Europe, North America and Asia Pacific.

In the UK, Aviva is a leading provider of life, pensions, investment, general insurance and health products to more than 20 million customers. Aviva also provides roadside assistance through RAC. Products are distributed through a number of channels including IFAs, brokers, corporate partners and direct to customers via the internet.

Aviva's UK Insurance business has a market share of around 15%, making it the largest general insurer in the UK. The business is focused on insurance for individuals and small businesses.

Aviva's life and pensions business in the UK has a total market share of 12% and a top three position in its key markets of savings, protection, and annuities.

Aviva’s news releases and a selection of images are available from the internet press centre at


Back to top