MultiI-manager fund most popular on Aviva Wrap

Article date: 26 March 2010

  • And Profile technology makes it easier for advisers to manage model portfolios.

Figures from Aviva Wrap show that funds from Jupiter, Invesco Perpetual, M&G and Aviva were among the most popular choices for investors in the first two months of the year. The most popular funds are:

  • Jupiter Merlin Growth Portfolio
  • Invesco Perpetual High Income
  • Aviva Investors Property
  • M&G Recovery
  • JPM Natural Resources
  • Jupiter Merlin Balanced Portfolio
  • Invesco Perpetual Corporate Bond
  • CF Miton Special Situations.

Aviva Wrap includes Profiles; an online model portfolio and asset allocation tool that enables advisers to manage clients’ model portfolios at the click of a mouse.

Profiles enables advisers to:

  • Create individual profiles for each customer or product type. This enables advisers to create different risk-graded profiles for a customer’s Isa and general investment account.

To make managing customers’ investment Profiles simpler and quicker, advisers can also benefit from:

  • Automatic Profile rebalancing either every month, quarter, half-year or year to ensure asset allocation continually matches investors’ risk profiles
  • Profile rebalance "now’ option in the event of unusual market movements enables investment portfolios to be immediately rebalanced
  • Bulk Profile rebalance option so advisers can manage multiple client portfolios at the touch of a button
  • Switch and bulk switch options so that changes to existing Profiles can be made quickly and efficiently, and money can be switched between funds en masse
  • Keep cash or other assets outside of the Profile so that it is not included in the rebalancing

During rebalancing money will not be invested for a period of time and investors can be adversely affected by market movements.

Nicholas Burton, head of marketing at Aviva Wrap, said: “My view is that there is no single investment theme dominating sales, and advisers and customers are spreading money across a wide range of funds, sectors and fund managers. The top-selling funds accounted for about a quarter of total sales.

“Our data indicates that advisers are using multi-manager funds as core holdings in portfolios and also investing in the balanced and defensive managed sectors.

“In January 2010, Aviva launched its market-leading Profiles; an online model portfolio tool that allows IFAs to create and manage Portfolios for individual customers based on assessment of attitude to risk. We are delighted at the up-take and feedback from advisers has been very encouraging.”


David Gwyer - 0207 662 0550 07800 693187

Notes to editors:

  • Aviva is the world’s fifth largest* insurance group, serving 53 million customers across Europe, North America and Asia Pacific 
  • Aviva's main business activities are long-term savings, fund management and general insurance, with worldwide total sales of £45.1 billion and funds under management of £379 billion at 31 December 2009
  • We are the largest insurance services provider in the UK and one of the leading providers of life and pensions products in Europe
  • Aviva’s life and pensions business in the UK has a total market share of 10.3%** and a leading position in its key markets of savings, protection and annuities.
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* Based on gross worldwide premiums at 31 December 2008.

** Source: ABI data released March 2010.

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