Article date: 29 March 2010
Prakesh "Crackers" Patel, 46, from Mill Hill, London, has been awarded the special title of RAC’s Honorary Ambassador – a prestigious honour that marks him as an “elite” Patrol.
This is the first year in the history of RAC’s Ambassador Awards that this honour has been given. Crackers collected the award at the Ambassadors evening, held at the Motor Heritage Museum, Gaydon on 27 March.
A Lead Patrol with a team of eight Patrols serving North London, Crackers has been with RAC for 25 years. This is the 12th time Crackers has been nominated - in fact every year since the Awards began - and he is the only Patrol to achieve this feat. He was RAC Patrol Ambassador of the Year in 2009. In his spare time Crackers likes to spend time with his wife Mangala and children Ajay, Tara and Maya.
Following the awards, Crackers said: “I am very proud to receive this special award. With around 2,000 RAC Patrols who all do such an amazing job, it’s a real honour for me to be singled out and I am humbled to be chosen. My team of Patrols out on the road and colleagues in the RAC office are some of the best in the business. I’m equally lucky to have a family that is so supportive of me.”
“Crackers achieves incredibly high standards whilst helping RAC members - fixing their cars and getting them on the road again,” said Neil Thompson, director of rescue service delivery. “Crackers brings his trademark good humour and ingenuity to the job. It goes without saying that he’s always there - come rain or shine, sleet or snow. Crackers demonstrates capabilities over and above technical and mechanical expertise – often in fraught and even dangerous conditions at the roadside. He is a credit to RAC and is a real everyday hero of the road.”
RAC is committed to providing the best customer service it can. This customer focus has helped it be recognised as the top named service organisation in the July 2009 and January 2010 UK Customer Service Index (UKCSI), from the Institute of Customer Service. This result follows the recent announcement that RAC also ranked first for customer satisfaction in the J D Power and Associates’ UK Roadside Assistance Study for the past four years.
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RAC Press office:
Vicki Burn on 01603 684224/ 07800 692909.
Notes to editors:
The UK Customer Service Index (UKCSI), from the Institute of Customer Service, is a national measure of customer service that takes place every six months. The Institute asked 26,000 UK adults how well companies and organisations performed in key customer priority areas such as professionalism, quality and efficiency, ease of doing business, problem solving and timeliness.
For more information about the Institute of Customer Service go to: www.instituteofcustomerservice.com
With around seven million members, RAC is one of the UK's most progressive motoring organisations, providing services for both private and business motorists. Whether it's roadside assistance, insurance, vehicle inspections and checks, legal services or up-to-the-minute traffic and travel information - RAC is able to meet motorists' needs.
RAC is committed to providing the very highest levels of service to its members and has been ranked first for customer satisfaction by J D Power and Associates' UK Roadside Assistance Study for the last four years and the top-named service organisation in the July 2009 and January 2010 UK Customer Satisfaction Index from the Institute of Customer Service.
RAC Insurance has also been awarded the Best Overall Vehicle Insurance Provider 2009/10 by themoneypages.com
Aviva bought RAC in May 2005. The acquisition brings together RAC's powerful brand and customer base with the expertise and leading position in motor insurance of Aviva UK Insurance. Aviva is the UK's largest insurer with a market share of around 15%.
RAC is part of Aviva, the world's fifth largest insurance group which operates in 28 countries.
RAC's news releases and a selection of images are available from the internet press centre at www.racnews.co.uk.