Bristol top achiever named RAC sales star

Article date: 29 March 2010

Michelle Hartry, 26, from Bristol has been awarded the prestigious title of RAC’s Sales Ambassador of the Year.

Michelle’s exceptional service to customers and unfailing can-do attitude has resulted in her success at this year’s RAC Ambassador Awards held at the Motor Heritage Museum, Gaydon, on 27 March. 

Following the awards, Michelle said: “I’m absolutely thrilled to win this award and it’s a real honour to be recognised for my successes and achievements.

“Having achieved performance manager role already this year, being named Ambassador of the Year is incredibly rewarding.”

Jo Hale, head of RAC rescue sales and service, said: “Michelle thoroughly deserves to win this award. She takes great pride in the service she provides to customers and colleagues alike and always goes that extra mile.”

Each month RAC acknowledges sales colleagues on its “Wall of Honour” based on their passion for selling, delivering high standards of customer service, motivation and innovation. The winner of the Sales Ambassador Award is chosen from those individuals who appear on the Wall of Honour during the course of the year.


RAC Press office contact:
Vicki Burn on 01603 684224/ 07800 692909, Lucy Haughey on 01603 688891/07800 690149 or Claire Beesley at Staniforth on 020 7573 7149 

Notes to editors:

About RAC 
With around seven million members, RAC is one of the UK's most progressive motoring organisations, providing services for both private and business motorists. Whether it's roadside assistance, insurance, vehicle inspections and checks, legal services or up-to-the-minute traffic and travel information - RAC is able to meet motorists' needs.

RAC is committed to providing the very highest levels of service to its members and has been ranked first for customer satisfaction by J D Power and Associates' UK Roadside Assistance Study for the last four years and the top-named service organisation in the July 2009 and January 2010 UK Customer Satisfaction Index from the Institute of Customer Service.

RAC Insurance has also been awarded the Best Overall Vehicle Insurance Provider 2009/10 by

Aviva bought RAC in May 2005. The acquisition brings together RAC's powerful brand and customer base with the expertise and leading position in motor insurance of Aviva UK Insurance. Aviva is the UK's largest insurer with a market share of around 15%.

RAC is part of Aviva, the world's fifth largest insurance group which operates in 28 countries.

RAC's news releases and a selection of images are available from the internet press centre at

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