Aviva appoints head of broker personal lines

Article date: 12 May 2010

Sam Hudson has been appointed head of broker personal lines for Aviva.

Having worked for both Aviva General Insurance and RAC for the last five and a half years, Hudson is now embracing a new role where his goal is for Aviva to be the number one choice for brokers for their personal lines customers.

"Aviva has worked really hard to develop its personal lines offer and we’ve always had great products, which we continue to improve. We have now matched that great cover by introducing more sophisticated pricing that draws on our expertise in the direct market, creating a clearer alignment between direct and broker prices."

Hudson and his team have had constant contact with brokers and have been impressed with their feedback and suggestions: “There’s a real passion from brokers to improve things and work with us to get the very best for their customers. What we want to achieve this year is getting as many of them as possible to access our new pricing, which is working fantastically well where it’s available and will be rolled out further during the course of the year."

Aviva’s personal lines products for brokers that benefit from new pricing are available through two channels; Personal Best, which allows brokers online access to Aviva’s advanced pricing elements via an extranet portal using a broker specific access code, or via a software house, so far, Aviva has teamed up with Insurecom, SSP and is soon to go live with Open GI followed by Acturis and CDL. 


For further information, please contact:
Jon Clements or Heather Price Longden at Staniforth on 0161 919 8022/8010 or Adam Cracknell from Aviva’s press office on 01603 684916.

Notes to editors:

Aviva is the world’s fifth largest* insurance group, serving 53 million customers across Europe, North America and Asia Pacific.

Aviva's main business activities are long-term savings, fund management and general insurance, with worldwide total sales of £45.1 billion and funds under management of £379 billion at 31 December 2009.

We are the largest insurance services provider in the UK and one of the leading providers of life and pensions products in Europe.  

The Aviva media centre at www.aviva.com/media includes images, company and product information and a news release archive.

For broadcast-standard video, please visit www.aviva.com/media/video.  
Follow us on twitter: www.twitter.com/avivaplc

* based on gross worldwide premiums at 31 December 2008

Back to top