Aviva upgrades commercial policy documentation

Article date: 17 June 2010

Aviva has radically improved its commercial policy documentation to extend the cover and make it more broker and customer-friendly.  

In its first major review of wording since 2004 - carried out following feedback from brokers - the company has revamped cover and policy documentation for businesses across a large number of sectors including the industrial, technology, services, sports/ pursuits, hospitality, retail, wholesale, leisure, arts and entertainment and construction sectors, all as part of the re launch of Aviva’s commercial combined products.

Enhancements include wider cover as standard, specific cover enhancements for numerous trades and a fresh new look and feel to the policy documentation*. All of this provides brokers with more reasons to confidently recommend Aviva to clients.

Mervyn Harris, product manager at Aviva, said: “Following broker and customer feedback we have upgraded our wordings, installed new print software and created a redesigned policy folder that has modernised the look and feel of documentation.

“The changes mean that each customer’s specific cover is driven from their trade not a one size fits all or a high level segment basis.

“We hope that our improved and newly configured wordings and schedules will improve the broker experience, making our documentation easier for brokers and their customers to use and understand. As well as making it easier to do business with Aviva, the changes mean that it will be more straightforward for us to implement cover enhancements in the future and present a more competitive offer for brokers.

“These changes are part of a wider review of Aviva’s commercial product range. There will be a number of improvements to sector-specific cover announced over the coming months.”

*Brokers can learn more about the improvements to Aviva’s commercial combined products at http://broker.aviva.co.uk/business-initiatives/mass-customisation.html which contains information and guidance.


Press office contact:
Jenny Mason at Staniforth on 0161 919 8035 / 07709 347953 or Sally Leeman from Aviva’s press office on 01603 684225 / 07789 270677.

Notes to editors:

Aviva is the world’s fifth largest* insurance group, serving 53 million customers across Europe, North America and Asia Pacific.

Aviva's main business activities are long-term savings, fund management and general insurance, with worldwide total sales of £45.1 billion and funds under management of £379 billion at 31 December 2009. 

We are the largest insurance services provider in the UK and one of the leading providers of life and pensions products in Europe.  

The Aviva media centre at www.aviva.com/media includes images, company and product information and a news release archive.

For broadcast-standard video, please visit www.aviva.com/media/video/.  

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* based on gross worldwide premiums at 31 December 2008.

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