Article date: 27 June 2010
RAC kick things off with record breaking popcorn box.
Forget motorway mayhem and getting stuck in traffic jams - this summer it’s about getting stuck into a giant bucket of popcorn in the comfort of your car in a great British setting, all courtesy of RAC Drive-in Movies.
During August, a series of fantastic drive-in movie events, featuring box office smashes and iconic films, will be screened in two stunning locations - Weston Park, outside Birmingham and Alexandra Palace in London. Open to everyone, tickets are on a first-come, first-served basis and can be purchased at www.rac.co.uk/movies.
To mark the events, RAC is attempting a world record by creating the UK’s biggest ever popcorn box, standing a mighty 16 foot tall. The popcorn box, which can hold over a tonne of popcorn (more than one million popcorn kernels), is making an appearance at Alexandra Palace today where film star lookalikes will be handing out popcorn to passers-by.
Chosen for their wide appeal, Dirty Dancing, The Italian Job (1969) and Transformers will be screened at both venues. From Patrick Swayze’s 1957 Chevy, to the iconic Italian Job mini, to the many robot vehicles of Transformers, cars and driving are at the heart of each of the films.
RAC Drive-in Movies will be coming to Weston Park for three nights from 5-7 August and to Alexandra Palace for three nights from 12-14 August. With up to 200 cars permitted at Weston Park and 100 cars at Alexandra Palace, the events are set to be the ultimate drive-in experience – and the perfect way to spend a great British summer night out with friends and family.
Tickets are priced at £15 for RAC Members and £30 for non-members, with one ticket admitting one car. The ticket includes two free portions of popcorn and two free drinks per car, plus RAC Members will be entitled to additional perks too!
Chris Bates, head of marketing, RAC, comments: “At RAC, as the driving people, we pride ourselves on understanding today's drivers. We know that congestion, potholes and the cost of fuel can make driving anything but enjoyable at times, so we’re launching RAC Drive-in Movies to help put a little bit of fun back into the driving experience this summer. The events are all about creating unique nights out where everyone can enjoy a truly pleasurable experience from the comfort of their car.”
Have your own movie moment
Whether you manage to get your hands on a Drive-in movie ticket or not, you can still get in on the action with RAC’s Movie Moments competition. Hosted at www.rac.co.uk/movies, people are being invited to re-create their own favourite film scenes to be in with a chance of winning a trip for two to Los Angeles, movie capital of the world. Better still, the winning entry will be proudly pre-viewed at each RAC Drive-in Movie event.
So what are you waiting for? Get your tickets before they go, and be part of an amazing movie experience from the comfort of your car!
Terms and Conditions apply for each of the events and can be viewed at www.rac.co.uk/movies.
For further information, please contact:
Erik Nelson, RAC Press Office
Telephone: 01603 684224 / 07989 427086
Lucy Haughey, RAC Press Office
Telephone: 01603 688 891 / 07800 690149
Anna Carter, Hill and Knowlton
Telephone: 0207 413 3514
Zaza Biddu, Hill and Knowlton
Telephone: 0207 413 3206
Notes to editors:
With around seven million members, RAC is one of the UK's most progressive motoring organisations, providing services for both private and business motorists. Whether it's roadside assistance, insurance, vehicle inspections and checks, legal services or up-to-the-minute traffic and travel information - RAC is able to meet motorists' needs.
RAC is committed to providing the very highest levels of service to its members and has been ranked first for customer satisfaction by J D Power and Associates' UK Roadside Assistance Study for the last four years and the top-named service organisation in the July 2009 and January 2010 UK Customer Satisfaction Index from the Institute of Customer Service.
RAC Insurance has also been awarded the Best Overall Vehicle Insurance Provider 2009/10 by themoneypages.com.
RAC is part of Aviva, the world's fifth largest* insurance group, serving 53 million customers across Europe, North America and Asia Pacific.
RAC's news releases and a selection of images are available from the internet press centre at www.rac.co.uk/press-centre/.
* based on gross worldwide premiums at 31 December 2008.