Aviva adds flexibility to support smaller motor traders

Article date: 7 July 2010

Aviva has revamped its motor trade insurance proposition to better cater for the needs of smaller businesses motor traders.

Aviva has made the motor trade product more flexible, offering smaller motor trade operations the ability to restrict road risks cover to named drivers only; accompanied by a reduction in the price they pay as well as removing compulsory business premises cover.

Alison Ellis, product development manager at Aviva, explained: “We have listened to feedback from both brokers and policyholders and worked hard to adapt our Motor Trade proposition to make it more accessible to a broader range of businesses. Our research suggested that, particularly in the current climate, the affordability of cover is key to smaller motor trade operations. In response to this, we have created a small business centred proposition which is affordable and still provides extensive cover.

“We can now offer named driver road risks cover in isolation, and by removing compulsory business premises cover for the first time, we can also meet the needs of those who base their business at home. Additionally, those home-based risks which have comprehensive road risks cover (and are otherwise suitable) will benefit from the automatic provision of cover for up to £50,000 of vehicles while 'on the premises' under the road risks section.

“With 70% of motor traders having less than five employees*, this is a significant market and we are keen to ensure our updated proposition reflects the changing needs of these smaller operations. Aviva already has a significant presence in the motor trade sector but we are continually looking for ways to expand our customer base. The small business motor trade proposition has received great feedback and support from brokers and, since its launch last September, we have doubled the number of businesses that are choosing to join us. 

“These improvements to our motor trade proposition mean we are now able to offer great cover at a great price to a wider range and size of businesses. The level of policy cover provided is the same regardless of the size of the business. This is complemented by the range of support that Aviva offers all motor trade businesses, including a dedicated motor trade claims service, risk management advice and help in reducing paperwork through our ‘Cut Red Tape’ initiative.”

Visit www.aviva.co.uk/yourbusiness to find your nearest independent broker.


* UK Business: Activity Size and Location, National Statistics website, 2009

For further information, please contact:
Jenny Mason at Staniforth on 0161 919 8035 or Adam Cracknell from Aviva’s press office on 01603 684916 / 07800 699 517.

Notes to editors:

Aviva is the world’s fifth largest* insurance group, serving 53 million customers across Europe, North America and Asia Pacific.

Aviva's main business activities are long-term savings, fund management and general insurance, with worldwide total sales of £45.1 billion and funds under management of £379 billion at 31 December 2009.  

We are the largest insurance services provider in the UK and one of the leading providers of life and pensions products in Europe.  

The Aviva media centre at www.aviva.com/media includes images, company and product information and a news release archive.

For broadcast-standard video, please visit www.aviva.com/media/video/.  

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* based on gross worldwide premiums at 31 December 2008

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