New-look Norwich Union healthcare site now offers online premium illustrations

Article date: 9 January 2001

Norwich Union Healthcare's website has been relaunched to offeronline premium illustrations and other new services.

The site, which previously provided only product information andhad no interactive elements, now provides illustrations for healthinsurance within 45 seconds, as well as full details of incomeprotection, cash plans and travel cover provided by Norwich UnionHealthcare.

For existing customers there is also a special sectioncontaining an "e-magazine" of regularly updated healthcare news andinformation, questions and answers on health issues, guidance onhow to claim, and the opportunity to feedback comments andviews.

And over the next 12 months there will be a programme of furtherimprovements and developments, including a business-to-businessservice, and a comprehensive e-service for independent financialadvisers and brokers.

Nicole Hockley, communications manager for Norwich UnionHealthcare, said: "We are very excited about the new site and theopportunities it offers.

"Previously people could only access a short summary on ourproducts. Now there's lots of general information about the variouskinds of insurance available to help them understand what they arebuying.

"We've also included a decision tree which takes customersthrough a series of questions to determine what their needs are,and helps them to select the health insurance policy that's bestfor them.

"And over the coming year we'll be doing a lot more work on thesite, adding more services for customers and intermediaries."

At the moment illustrations are offered for NUHC's two mostpopular private medical insurance products - Trust Care and Fair +Square, but this will be extended to others in the productrange.

It is not yet possible to buy Norwich Union Healthcare productson-line - people can request a call-back after getting theirillustration if they want to take it further.

But it is hoped to offer this facility in the future, along withmany other developments to add value for customers - such as beingable to administer their policies on-line.

- Ends -

Media information - Louise Zucchi, Norwich Union Press Office,01603 684506

Notes to Editors:
Norwich Union Healthcare was founded in 1990 as the healthcare armof Norwich Union and now provides a range of income protection andprivate medical insurance products to around 600,000 customers. Itis one of the largest providers of income protection and privatemedical insurance in the UK.

CGU and Norwich Union merged on 30 May 2000 to create CGNU plc -the world's 6th largest insurer, the UK's largest insurance groupand one of the top-five life insurers in Europe with substantialpositions in other markets around the world.

CGNU's principal business activities are long-term savings,general insurance and asset management with worldwide premiumincome and retail investment sales of £26 billion and assets undermanagement of more than £200 billion.

The combined life and pensions, general insurance and retailfund businesses in the UK operate under the Norwich Union brand,while the institutional business operates under the Morley FundManagement brand.

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