A new way to purchase breakdown cover

Article date: 10 December 2010

  • RAC launches breakdown gift card.

RAC has launched a unique retail gift card providing single-use breakdown cover.1 The credit card-sized gift card costs £29, and once registered is valid for one roadside breakdown anywhere in the UK.

RAC is working with gift card company "InComm" to distribute and market the card, which is being launched in 600 Shell forecourt outlets throughout the UK, with plans to roll out to further outlets during 2011.

According to The UK Gift Card and Voucher Association (UKGCVA) sales of gift cards and gift vouchers are expected to exceed £4 billion in 2010, an increase of over 50% in the last decade.2

Shirley Gabriel, RAC marketing manager, said: “The breakdown market continues to evolve and offering new and relevant ways of purchasing cover will appeal to consumers and ensure we have a presence in new emerging markets. Retail gift cards are increasing in popularity - more people received a voucher or a gift card from friends, family and colleagues last Christmas than ever before.3

“We’re the only breakdown provider offering this type of gift card. Its placement in Shell petrol stations will help make arranging breakdown cover easy and accessible while increasing RAC brand awareness. It’ll also appeal to a variety of consumers from young people and protective parents through to motorists planning a long journey.”

Cover is personal-based rather than applied to a vehicle, so it’s valid whether the driver is in their own car or someone else’s. The buyer or receiver of the gift card registers their details and activates the card via a single phone call to RAC. The card must be redeemed within six months of purchase and cover is valid for 12 months.

-ends -

Vicki Burn: RAC Press Office
01603 684224 / 07800 692909
vicki.burn@aviva.co.uk

Lucy Haughey: RAC Press Office
01603 688891 / 07800 690149
lucy.haughey@aviva.co.uk

Patrick Chester: Staniforth
0161 919 8011

Notes to editors:

1 Cover provides roadside breakdown (at least a quarter of a mile from home) and is personal-based (valid in own car or someone else’s) single use cover (one callout only). Cover is valid for 12 months. The card needs to be redeemed within six months and is usable immediately, provided the member is not already in a breakdown situation. Cover is for non-commercial vehicles only, excluding certain vehicle types. Visit www.rac.co.uk/breakdowncover/ for full details.

2 According to Andrew Johnson, director general of The UKGCVA, data supplied to RAC in November 2010.

3 According to February 2010 data from The UKGCVA (UK Gift Card and Voucher Association) www.ukgcva.co.uk.

About RAC
With around seven million customers, RAC is one of the UK's most progressive motoring organisations, providing services for both private and business motorists.  Whether it's roadside assistance, insurance, vehicle inspections and checks, legal services or up-to-the-minute traffic and travel information - RAC is able to meet motorists' needs.

RAC is committed to providing the very highest levels of service to its customers and has been ranked first for customer satisfaction by J D Power and Associates' UK Roadside Assistance Study for the last four years. RAC was also the top-named breakdown organisation in the July 2009, January 2010 and July 2010 half-yearly UK Customer Satisfaction Index from the Institute of Customer Service.

RAC Insurance has also been awarded the Best Overall Vehicle Insurance Provider 2009/10 by themoneypages.com

RAC is part of Aviva, the world's sixth largest* insurance group, serving 53 million customers across Europe, North America and Asia Pacific.

RAC's news releases and a selection of images are available from the internet press centre at www.rac.co.uk/press-centre/

Follow us on twitter: www.twitter.com/RAC_Breakdown

Follow us on Facebook: www.facebook.com/RAC

* based on gross worldwide premiums at 31 December 2009

About InComm Europe
InComm Europe is the industry-leading marketer, distributor and technology innovator of stored-value gift and prepaid products throughout the UK and Europe. Developer of the UK's first Gift Card Mall in 2006, InComm Europe now offers Europe's largest premium retail footprint, operating in over 10,000 locations across eight European countries. At over 70 prepaid brands, InComm Europe offers by far the most extensive product portfolio in Europe, featuring gift cards, mobile wireless, music download, online gaming and more.

To learn more about InComm Europe, visit www.incomm-europe.com

About InComm
InComm is the industry leading marketer, distributor and technology innovator of stored-value gift and prepaid products using its state-of-the-art point-of-sale transaction technology and payment solutions to revolutionize retail product sales and customer experiences.

With nearly $10 billion in retail sales transactions processed in 2009, InComm is the nation’s largest provider of gift cards, prepaid wireless products, reloadable debit cards, digital music downloads, content, games, software and bill payment solutions. InComm partners with consumer brand leaders around the world to provide more than 220,000 retail locations the products and services their customers demand.

Since 1992, InComm's patented technologies have made the buying process easier for consumers while streamlining the selling process for product and retail partners. InComm is headquartered in Atlanta, GA with offices in Canada, Japan, Mexico, Puerto Rico, the United Kingdom, Arkansas, California, Colorado, Florida, Georgia, Minnesota, Oregon, and Texas.

To learn more about InComm, visit www.incomm.com.

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