Parkie's grey and sexy, study shows

Article date: 23 May 2001

TALK SHOW legend Michael Parkinson could be the new James Bond -he's beaten former 007 Sean Connery to take top spot in a poll tofind the sexiest celebrities over-60.

Parkie, 66, topped the nationwide poll amongst women aged 60plus, beating 73 year-old Scotsman Sean Connery and Hollywoodlegend Robert Redford into second and third places.

And 75 year-old Avenger Honor Blackman is the men's favourite.She's been voted the sexiest women over 60 - ahead of screenbeauties Joan Collins and Bridget Bardot.

The 'Grey Power' study by Norwich Union reveals that more thanhalf of the nation's seniors believe that television characterslike Dot Cotton on EastEnders and grumpy Victor Meldrew don'trealistically depict most over-60s today.

But it's not beauty regimes that keep the over-60s feeling young- it's exercise. Almost a third say keeping fit helps keep themfeeling young, followed closely by a positive state of mind andmixing with younger people. A mere two per cent say it's beautyproducts.

Norwich Union's 'Grey Power' study also shows:

  • A quarter of people over 60 have friends younger than theirown children and more than two in five have friends as young astheir children
  • One in four people feel they are discriminated against becauseof their age
  • Almost half (45 per cent) of over-60s feel that age andexperience is undervalued in current society

Commenting on the findings, Daren Carter, head of equity releasemarketing for Norwich Union, said: "Our research shows thatmaintaining a fit and healthy body and mind is key to keepingyoung, more so than beauty regimes or products. Maybe those areMichael Parkinson and Honor Blackman's trade secrets to looking sogood in their late sixties and seventies.

"And we have discovered that people certainly don't stop leadingan active life when they hit their 60s - in fact many of them wantto do more rather than less as they have more leisure time."

Norwich Union offers a choice of equity release plans whichallow older people to unlock the cash tied up in their properties,putting cash in their pockets so they can get the most out ofretirement.

People interested in finding out more about Norwich Union'sequity release products should call 0845 300 2493 or talk it overwith their own Financial Adviser.


For further media information, contact Anja Kueppers orMatthew Buchanan at QBO on 020 7379 0304 or Louise Zucchi atNorwich Union Press Office on 08703 666860

Notes to Editors:

  • Norwich Union commissioned an independent survey of 250 peopleaged over 60. The survey was carried out in May 2000.
  • Norwich Union offers two options for people wanting to releasecash from their home. The Flexible Cash Release Plan releases acash lump sum and the Flexible Income Release Plan enablescustomers to receive a regular income - or the option to take upto 25 per cent of the money released as a cash lump sum as wellas a regular income. Loans are secured by a legal charge on theirproperty.

    There is nothing to repay during the customers' lifetimeunless the house is sold or they need to go into long termcare.

    The plans should be seen as a lifetime commitment. Substantialearly repayment charges may be payable if the loan is repaid fora reason other than death or long term care needs.

    Full terms and conditions or a personal illustration areavailable on request.

    The income under a Flexible Income Release Plan is provided bya Norwich Union Immediate Life Annuity. The annuity has no cashin value at any time. Part of the income received under a FIRP istaxable as savings income.

    Entitlement to state/tax benefits may be affected by takingout an equity release plan.

    Norwich Union only advises on its own products.

  • CGU and Norwich Union merged on 30 May 2000 to create CGNU plc- the world's 6th largest insurer, the UK's largest insurancegroup and one of the top-five life insurers in Europe withsubstantial positions in other markets around the world.

    CGNU's principal business activities are long-term savings,general insurance and asset management with worldwide premiumincome and retail investment sales of £26 billion and assetsunder management of more than £220 billion.

    The combined life and pensions, general insurance and retailfund businesses in the UK operate under the Norwich Union brand,while the institutional business operates under the Morley FundManagement brand.

  • Norwich Union's news releases are available on thiswebsite.

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