Aviva motor business with Swinton doubles year on year

Article date: 24 January 2011

Aviva has successfully rolled out its personal lines pricing to Swinton Insurance branches nationwide, more than doubling sales for its private motor product year-on-year1.

Access to the new system enables Swinton brokers to offer customers Aviva’s private motor product at a price that is more competitive with the direct insurance marketplace, and with the added benefit of the guidance and expertise of a broker.

Following a successful pilot, it has now rolled out across all of Swinton’s 570 branches and three call centres through Swinton in the UK. Following the first month of trading, sales of Aviva’s private motor insurance had increased 166% when compared to the same period in 2009.

Sam Hudson, head of broker personal lines at Aviva, said: “With the personal lines market remaining highly competitive, our investment in technology means that we can provide brokers with access to more competitive private motor rates so they can react to market changes quickly.

“Our partnership with Swinton, Britains biggest high street broker, has been hugely successful and the figures demonstrate that a renewed focus on improving the personal lines pricing model for brokers is working.”

Steve Foster, insurer development manager at Swinton Insurance, said: “The integration of our motor quote engine with Aviva’s dynamic web-based rating engine has meant that we can access the real-time pricing system, creating a transparent alignment between direct and broker prices.

“Being able to compete in this nature is incredibly important in the private motor market. The success of the rollout across our network demonstrates that there is a clear appetite amongst our customers for a competitively-priced offer, delivered through our brokers.” 

Aviva uses real-time information to provide its customers with pricing that is based upon their individual risk, whilst also using a variety of third-party data sources to combat fraud and boost profitability by being more selective in its decision-making. 

Hudson added: “We are continuing to invest in pricing and technology to offer brokers the opportunity to genuinely compete with the direct market and help make selling policies easier, in this case with one of the biggest brokers in the UK.”


For further information, please contact:
Adam Cracknell, Aviva Press Office 
01603 684916 / 07800 699 517 

Patrick Chester 
0161 919 8011 

1 Aviva Personal Lines data shows that through Swinton, sales for its private motor product had more than doubled (166%) in November 2010 when compared to the same period in the previous year (November 2009)

Notes to editors:

Aviva is one of the world's largest insurance groups* with 53 million customers worldwide and 46,000 employees. 

Aviva’s main activities are long-term savings, fund management and general insurance, with worldwide total sales of £45.1 billion and funds under management of £379 billion*.

In the UK, Aviva takes care of its 19.2 million customers by helping them look after their future, protecting what’s important – from their health to their homes, their cars to their business – and saving for the future.

Aviva has a 10.5%** share of the UK life and pensions market and insures one in six homes and one in 10 cars in the UK. It is also one of the oldest UK insurers, with a heritage stretching back more than 300 years.

RAC, which is owned by Aviva, provides breakdown and insurance services for individuals and businesses and has around seven million customers.

Aviva is carbon neutral worldwide, and is ranked in the top 10% of socially responsible companies globally by the Dow Jones Sustainability World Index. In 2009 we invested £3.8m into the community. Read our corporate responsibility report at www.aviva.com/cr.

Aviva’s global Street to School programme is working in partnership with Railway Children in the UK to get children living on the streets back into education and everyday life. Find out more at www.aviva.co.uk/street-to-school

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* based on gross worldwide premiums at 31 December 2009
** Source: ABI data released August 2010

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