Article date: 7 February 2011
Ford Authorised Repairers are set to achieve higher standards of workshop service as the manufacturer introduces tougher measures to its quality programme following the success of its partnership with RAC.
The scheme involves RAC engineers conducting in-dealership quality checks on customer-owned vehicles to confirm that any service or repair work has been completed to the high standards prescribed by Ford Motor Company. Since it was first introduced five years ago, the programme has shown that quality levels in Ford Motor Company’s 700-strong dealer workshops have improved, with a 57% reduction in the number of identified faults.
As a result of the continued success of its partnership with RAC, Ford is raising the bar on standards which means that all workshops must now meet even stricter quality standards than ever before.
The new standards come as RAC engineers reach the milestone of 50,000 customer-owned Ford vehicle inspections this month. In addition, mandatory internal quality checks conducted by the dealerships recently hit the one million vehicles mark.
Darren Golding, programme manager for RAC said: “The quality programme is constantly evolving and improving to meet the needs of Ford's dealers and ensure the highest of standards. Having hit all of the targets, dealer standards will be tightened to ensure even higher levels of quality performance.
“Client satisfaction and ensuring Ford has confidence in its dealer network are priorities for us. By helping dealers to increase the quality level of their workshop offering and ensuring Ford's strict standards are met, customers have been further assured in the service they receive, driving additional volume through the doors. We hope to build enough customer confidence so that they continue to take their vehicle to a Ford Authorised Repairer year after year, far beyond the warranty period."
RAC press office contact:
Vicki Burn on 01603 684224/ 07800 692909 or Clare Schofield at Staniforth on 0161 919 8010
Notes to editors
With around seven million customers, RAC is one of the UK's most progressive motoring organisations, providing services for both private and business motorists. Whether it's roadside assistance, insurance, vehicle inspections and checks, legal services or up-to-the-minute traffic and travel information - RAC is able to meet motorists' needs.
RAC is committed to providing the very highest levels of service to its customers and has been ranked first for customer satisfaction by J D Power and Associates' UK Roadside Assistance Study for the last four years. RAC was also the top-named breakdown organisation in the July 2009, January 2010 and July 2010 half-yearly UK Customer Satisfaction Index from the Institute of Customer Service.
RAC Insurance has also been awarded the Best Overall Vehicle Insurance Provider 2009/10 by themoneypages.com.
RAC is part of Aviva, the world's sixth largest* insurance group, serving 53 million customers across Europe, North America and Asia Pacific.
RAC's news releases and a selection of images are available from the internet press centre at www.rac.co.uk/press-centre/
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*based on gross worldwide premiums at 31 December 2009