People who have gone the extra mile to improve road safety standards will be rewarded by the European Transport Training Association (EuroTra).
Entries are now being invited for the annual EuroTra award and it is open to individuals or organisations from across the continent who have made a difference in the road freight industry.
Launched in 2007, the prize-giving is aimed at recognising the individuals and companies behind innovative products, services, techniques and procedures that have had a positive impact on driver wellbeing.
All of the nominees will be judged by an expert panel, which includes a representative from the International Commission for Driver Testing, somebody from Volvo Truck Corporation and James Tillyer of the Freight Transport Association's consultancy team.
The winner will receive €5,000 (£4,261) at EuroTra's Winter General Assembly, which will be held in Prague in November.
Mr Tillyer - who is also the president of EuroTra - said: "The EuroTra Safety Award has been designed to recognise the great efforts made across Europe to reduce the risk of accidents in transport and logistics, while at the same time showcasing the techniques, practices and devices that can demonstrate higher levels of safety on Europe's roads."
European leaders are concerned that road safety standards are still far too low across the continent.
Last month, Siim Kallas of the European Commission told the attendees of a road safety conference in Dublin that although there was a nine per cent reduction in the number of road accident deaths across Europe in 2012 when compared with 2011, improvements are still required.
The organisation's vice president and commissioner for transport said plans are in place to halve road casualties by 2020.
Some 1.5 million people were injured in traffic accidents in 2010, with 250,000 of these being serious, while 28,000 fatalities were reported in 2012.
"These injury rates remain unacceptably high. There is much more work to do," Mr Kallas said during the conference.