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Knowledge Store – 12-month analysis

It's just over a year since Aviva Risk Management Solutions launched its comprehensive documents and template library, Knowledge Store.

We've put together some statistics to show our customers what sort of trends we've picked up, what our most popular documents are, and what users think is the most valuable and important information on the database.

Knowledge Store is a go-to portal for general information on a series of key risk management topics.

Designed for small businesses, large firms, dutyholders and self-employed people in mind, Knowledge Store is a searchable system of health and safety guidance covering a range of legislative areas.

Encompassing ten categories reflecting risk and health and safety concerns across for all industries, ranging from property to agriculture to retail, Knowledge Store is a one stop shop for advice and guidance on anything from business continuity to flood management, to noise control in the workplace and carrying out fire risk assessments.

What our analysis tells us.

Hits – 12 months to April 2011

Between May 2010 and April 2011 there were 71,707 hits across 382 individual Knowledge Store documents, representing an average of 6,000 hits per month.

Since its launch visitors to Knowledge Store have continued to increase. Its opening month drew 1,918 hits, increasing to 2,317 in June and 3,585 in July and reaching 7,000 in November 2010.

Coming into 2011, visitor hits were regularly topping 8,000 a month, with 8,455 for the last recorded month of analysis, April 2011.

Six-monthly analysis underscores this rise in traffic – between May and October 2010 there were 25,583 hits, compared to the 46,124 hits between November 2010 and April this year.

Most popular

Our top ten most popular documents generated a total 18,037 hits over the 12-month analysis period.

The most popular document over the 12 months, and for each and every month (barring December – see seasonal trends), is Aviva's Tools and Templates section, which contains a range of useful accident forms, pro-formas and business continuity templates.

Tools and Templates generated 9,592 individual hits from May 2010 to April this year.

Hardfacts sheets on Property Protection – Weight of Snow, the Control of Substances Hazardous to Health in Hairdressing, Fire Risk Assessments, and Manual Handling in Nursing and Residential Homes complete the top five most popular documents, representing 14,108 individual visits.

Our Risk Assessment document, Accident Investigation and Analysis, and three Hardfacts sheets – on Angle Grinders, Motor Vehicle Maintenance Workshop and An Introduction to Business Continuity Planning – make up our top ten most read documents, with 3,929 hits.

In total, the top ten accounted for around 25 per cent of the entire volume of hits (71,707) across Knowledge Store.

Highly-rated and most useful

Each Knowledge Store document allows users to rate it in terms of how helpful it is in providing information. We're using this analysis to work out what our customers feel is most useful and valuable from our Knowledge Store library.

This is what we know.

In the 12-month period, there were 1,782 individual entry votes across Knowledge Store's 382-strong document library.

The top five documents in terms of votes were Tools and Templates, our Hardfacts sheet on Terrorism - Planning Issues for Financial Service Organisations, Hardfacts - An Introduction to Business Continuity Planning, Oil Storage (Hardfacts) and our Risk Assessment document.

Overall average entry votes – where customers have given a rating – stand at 3.4. Given the maximum possible vote is five, this median figure suggests Knowledge Store is valued as a useful and helpful source of health and safety and risk management information.

The top five documents voted most useful, all with an average score of five, are Hardfacts sheets on Sauna Fire Safety, Duty of Care – Fleet, Liability for Hazardous Trees, Working with Compressed Air and Fire Extinguisher Standards.

Seasonal trends and hot topics

The statistics show several seasonal trends and highlight that when we've reacted to hot topics, interest has also piqued.

Our document on the safe operation of inflatable amusement devices, for example, saw a rise in traffic in the warmer months, generating 48 hits and an average entry score of five over July and August last year.

Conversely, visits to our information on retail storage of fireworks increased in October, as shops got ready for busy Bonfire Night trade.

Perhaps unsurprisingly, demand for weather-related information was high over winter. Our Hardfacts sheet on snow and property protection experienced a surge in visits in December, rising by 842 on the previous month.

Similarly, a hardfacts sheet we produced relating to slips in the snow had 198 hits in just two weeks.

When we've reacted to breaking news we've also seen a rise in interest. A guide we produced for the planned London Fire Brigade strike over the 2010 Bonfire Night weekend (the strike was eventually called off) attracted 124 hits in the space of one weekend, garnering an average entry vote of four.

Conclusion

This data shows that Knowledge Store is increasing in popularity. Traffic has risen steadily since the library launched last year, now topping 8,000 every month.

Our quick reaction to hot topics also highlights that the database is a key port of call for vital risk and health and safety guidance.

Search by category, industry, or simply enter a search term to see what's available. From broad topics like motor risk management, to more niche areas, like protecting churches from fires and security at hairdressing salons, Knowledge Store is a go-to portal for health and safety tips and information.

Use Knowledge Store to explore best practice in risk management. Or just call our Risk Helpline to find out more about our tailored Business Continuity Planning services.

Call our customer services team on 0845 3 66 66 66, email riskadvice@aviva.co.uk or complete our online enquiry form.ADNFCR-3408-ID-800750040-ADNFCR