Aviva are proud to be title sponsor of Aviva Premiership Rugby – one of the world's leading rugby union competitions.
Each season will feature 135 games, which will be watched by 1.7 million people live at the grounds and many more through our broadcast partners Sky, ITV and ESPN.
As part of our support of the rugby we have also created a series of adverts that celebrate those characters that make each club so unique. We recognise that it is so much more than the players on the pitch that make each Aviva Premiership Club so special – whether that is the fans, the kit manager or the lady who washes the kit, they are all part of the team. Eek O'Hairy, Brenda Hargrave and Chalky Meek are just some of the characters featured.
We are also extending our grassroots programme to encourage young people to get involved in sport. This season we launched the Aviva Premiership Rugby Schools Programme each of the 12 Aviva Premiership Rugby clubs will commit 15,000 man hours to work with 36,000 pupils at 600 primary schools in England, as well as providing them with equipment and teacher training. To find out more about this programme in your local area visit Premiership Rugby News
To find out more about our sponsorship visit www.avivapremiershiprugby.com
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