Close

We use cookies to give you the best possible online experience. If you continue, we'll assume you are happy for your web browser to receive all cookies from our website. See our cookie policy for more information on cookies and how to manage them.

Sponsorship

Aviva Premiership Rugby

Aviva Premiership Rugby

On 13 July 2010, Aviva became the title sponsor of English Rugby Union’s top flight league, the world leading rugby union competition known as Aviva Premiership Rugby.

Our partnership includes more than 135 games each season, with an annual cumulative TV audience of 11.5m* and nearly 1.6 million people watching live at the grounds.

We have also looked to engage and reward many thousands of our customers through unique ticket giveaways and experiences through the season.

We have supported a grassroots programme designed to encourage young people to get involved in sport – The Aviva Schools Programme. The 12 rugby clubs in Aviva Premiership Rugby are committing each year to delivering 15,000 man hours to work with 39,000 pupils at 1,200 primary schools in England, as well as providing them with equipment and teacher training. After three seasons of the programme we will have reached over 117,000 pupils leaving a lasting legacy for the future health of the sport.

To find out more about this season’s tournament, take a look at Premiership Rugby.

* 2011-12 Season, Source Kantar Media

Aviva Advantages

As part of our on-going commitment to reward our existing customers, we offer the opportunity to win a pair of tickets to all rounds during the Aviva Premiership season, through our loyalty programme Aviva Advantages.

We also give our customers a chance to benefit from our sponsorship of Norwich City Football Club.