On 13 July 2010, Aviva became the title sponsor of English Rugby Union’s top flight league, the world leading rugby union competition known as Aviva Premiership Rugby.
Our partnership includes more than 135 games each season, with an annual cumulative TV audience of 11.5m* and nearly 1.6 million people watching live at the grounds.
We have also looked to engage and reward many thousands of our customers through unique ticket giveaways and experiences through the season.
We have supported a grassroots programme designed to encourage young people to get involved in sport – The Aviva Schools Programme. The 12 rugby clubs in Aviva Premiership Rugby are committing each year to delivering 15,000 man hours to work with 39,000 pupils at 1,200 primary schools in England, as well as providing them with equipment and teacher training. After three seasons of the programme we will have reached over 117,000 pupils leaving a lasting legacy for the future health of the sport.
To find out more about this season’s tournament, take a look at Premiership Rugby.
* 2011-12 Season, Source Kantar Media