Life insurance

15% discount for existing customers

The fact is, you can’t rely on always being there for those who depend on you. That’s why it’s important to have the right sort of life insurance in place.

Whether it’s to help cover your mortgage or help provide a financial safety net for your loved ones, with Aviva you can choose a policy to suit your needs. And, as an existing customer we’ll give you 15% discount on your monthly premium. 

Call us today for a quote on 0800 046 2736 and quote your existing Aviva product policy number (Monday to Friday, 8am to 8pm, Saturday 9am to 1pm , Sunday 10am to 4pm)

Plus we'll send you a £30 Gift Certificate* once we're received your fifth monthly payment.

The products we offer are:

  • Life Insurance
  • Term Assurance (with and without critical illness)
  • Mortgage Life Insurance (with and without critical illness)

Life Insurance pays out a cash lump sum if you die within the term of the policy. Cover is usually on a level or decreasing basis. With level term the amount of cover remains the same throughout the policy. With decreasing term, the amount of cover reduces over the term of the policy.

Term Assurance is an easy way to help protect your loved ones or cover an interest-only mortgage. It pays out a guaranteed lump sum if you die during the term of the policy.

Mortgage Life Insurance can help to cover your repayment mortgage or loan over a fixed term. The amount that will be paid out if you die decreases over the term of the policy, broadly in line with the outstanding balance you owe.

Life and critical illness cover pays out a lump sum if you either die, or are diagnosed with a critical illness that meets our policy definition and then survive for at least 14 days. We only cover the critical illnesses we describe in our policy and no others.

The 15% discount applies to Life Insurance, Mortgage Life Insurance and Term Assurance with and without Critical Illness Cover only and is available to existing customers who hold another product with Aviva. The discount is only available for customers who purchase from us directly and who call us on 0800 046 2736. This offer is not available online and is only available via our telephone application process. The discount cannot be used in conjunction with any other life sales offer, with the exception of the £30 Gift Certificate* offer. The offer may be withdrawn at any time.

We recommend you read the key features for each product. It’s also important to know that there is no cash-in value on any of our products. If you stop paying premiums or live to the end of your policy, your cover will end. In this case, you'll get nothing back.

If you’re unsure whether any of these products are right for you, please speak to your adviser. If you don't have a financial adviser, you can find an adviser in your area at Unbiased.

Terms and conditions

  • The offer is available to existing customers who hold another product with Aviva.
  • The discount is only available for customer who have brought directly from us by calling us on 0800 046 2736.
  • The discount can’t be used in conjunction with any other life sales offer, with the exception of the £30 Gift Certificate offer.
  • The offer may be withdrawn at any time.

£30 Gift Certificate* Terms and Conditions

  • This offer is only available by applying directly over the phone. The offer is not available if you apply online, through a price comparison/cash back website, or via third party, eg. financial adviser/broker etc
  • If you have previously cancelled a life insurance policy provided by Aviva within the last 12 months then you will not qualify for this offer.
  • No cash alternative will be provided.
  • The offer is one voucher per person in a 12 month period and will not be available if the product is purchased with any other gifts or offers, with the exception of the existing customer 15% discount offer.
  • After we've received your 5th monthly payment we'll send you your vouchers. Please allow for delivery time.
  • Aviva reserves the right to withdraw or alter this promotion without prior notice at any time.
  • Aviva staff are not eligible for this offer.
  • Aviva will not issue any vouchers if it suspects the terms of the offer are being abused.

* is not a sponsor of this promotion. Gift Certificates ("GCs") may be redeemed on the website towards the purchase of eligible products listed in our online catalogue and sold by or any other seller selling through GCs cannot be reloaded, resold, transferred for value, redeemed for cash or applied to any other account. is not responsible if a GC is lost, stolen, destroyed or used without permission. See for complete terms and conditions. GCs are issued by Amazon EU S.à r.l. All Amazon ®, ™ & © are IP of, Inc. or its affiliates.

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