It takes Aviva

With you through life's hurdles and triumphs for 325 years

The future can seem a long way off, making planning for it a little tricky. But the small steps you take now could make a big difference later.

We'll be there for every single one of those steps, just like we've been there for the last 325 years. It's why we're the UK's longest serving motor insurer and have been protecting lives, homes and vehicles for centuries.

And we're taking strong steps towards a brighter future too, such as investing in renewable energy. Because we plan to be around for a whole lot longer, supporting you and those to come.

A brighter, better future up ahead

Our ad shows you how we can get there and we'll help you along the way.

We've been there to help you with your savings. Plan your retirement. Even to rebuild your life. And we wouldn't have it any other way.

It takes having a partner who'll stand by you to help you reach a better future. It takes Aviva.

Whatever stage in life you're at, we can support you. From protecting the things that matter to planning your future – that's our bag. So take a look at how we can help you.

Please remember, the value of your pension can go down as well as up and you may get back less than is paid in.

It takes two – you and an expert

Watch these famous faces try their hand at some magical and culinary trickery – all thanks to some expert support.

Get watching
Visual of iPad showing two people laughing

Pension annuity calculator

If you're between 55-74, you can work out how much guaranteed income you could get in retirement.

Try the calculator

Over 45? Get yourself a mid-life MOT

You can use our mid-life MOT app to get a check-up of your wealth, work and wellbeing.

More on the app

Understanding life insurance

Discover more about what you need to consider before taking a policy out, such as the cover types available, how much cover you might need and how long for.

Watch the video

Life insurance calculator

Our calculator will help work out how much life insurance you might need in just a few minutes.

Give it a try

Through rain and more rain, we were there

    It was our duty to support our customers through the recent floods.

See what happened

MOT Checker

Find out if a vehicle's MOT is in date and when it runs out.

Run the plates

Car tax checker

See if a vehicle has up-to-date tax or if it's registered as off the road (SORN) in a few minutes.

Do the checks

Leading the way on climate action

We’ve made a plan to become a net zero company by 2040.
View more

ISA investment calculator

Work out how an Aviva Stocks and Share ISA could help you reach your investment goal.

Try our ISA investment calculator

The value of your investment can fall as well as rise. You could get back less than invested.