Our latest How We Live report looks at how green habits are affecting people’s everyday lives, career aspirations, holidays, transport plans and future homes .

By Sarah Lewis

Green behaviours

  • Two-thirds of UK adults feel guilty for carrying out environmentally unfriendly actions.
  • People’s green actions have increased after falling during the pandemic – but under-25s still lag behind.
  • More than half of UK adults have witnessed green “virtue signalling” from others.

Career plans

  • Three fifths of UK workers would consider moving to a greener role.
  • Engineering, finance and IT workers are among the keenest to make a greener move.
  • Almost-two thirds of workers (64%) would consider taking a pay cut if a new role offered other benefits

Green holiday plans

  • Nearly a quarter of UK holidaymakers say they travel by boat or train to reduce carbon footprint.
  • Two-thirds of UK holidaymakers are seeking greener travel options.
  • A third of UK travellers are taking less luggage to reduce their environmental impact.

Pre-loved purchases and make-do and mend

  • Books in UK more likely to be bought second-hand than new.
  • Under-25s up to twice as likely to buy pre-owned items than other age groups.
  • Nine out of 10 UK consumers repair damaged items rather than replacing.

Greener transport plans

  • The number of people planning to buy a hybrid model for their next vehicle is now higher than those intending to purchase a petrol model (36% vs 29%).
  • Research shows an 11-fold increase in people planning to buy a fully electric vehicle (since 2017).
  • Seven in 10 UK adults say they are making a conscious effort to use more environmentally friendly forms of transport.

Greener homes

  • Two-thirds of UK home buyers would consider purchasing an eco-property.
  • Half of UK residents would consider installing a heat-pump in their homes.
  • Around three fifths (58%) of UK adults would consider installing solar panels at their homes.

How We Live report 2022

How green habits are changing our careers, homes, travel plans and more.

There's more where that came from

We've got more insightful reads on money, insurance and health on our blog, the Edit.