Message Alert! Distracted driving infographic

Message Alert! Distracted driving infographic

In 2015, communication regulators Ofcom1 reported that two thirds of the UK population owned a smartphone – uncovering a need for constant connection to one another and the world. We recently conducted a survey2, to find out how many drivers are using their phones whilst driving.

Our infographic shows how FOMO drives ‘bad thinking’ behind the wheel, and explains the impact it has on the ability to drive, such as less control over the vehicle with only one hand on the steering wheel. Drivers may also miss obstacles and potential threats further ahead, and one bad text message could completely change how you’re feeling – leading to unfocused driving.

However, drivers can become ‘good thinkers’ and reduce FOMO and the risks to other road users, by following our simple tips:

  1. Put your mobile phone on silent, so notification tones can’t divert your attention
  2. Turn off notifications, so your concentration is kept on the road and the potential hazards around you
  3. Plan journeys ahead, especially if it’s somewhere you haven’t been before. This will mean that you’re less likely to get lost and get your phone out to check where you are
  4. Keep your mobile out of sight, so you’re not tempted to glance at it to check if anyone has called you or sent a message
FOMO infographic

Our survey uncovered that nearly half of drivers admit to using their mobile phones behind the wheel, putting other motorists and pedestrians at risk of an incident. FOMO – the ‘fear of missing out’ – drives people to regularly check their mobile phones for notifications, and this is greatly influencing distracted driving. Based on the worrying survey revelations, we’ve put together an infographic explaining these issues that are stealing drivers’ attention, and the impact FOMO has on concentration.

We wanted to find out if people would sign our petition on making driving on your mobile phone legal, and it stirred up a very negative response. People were passionate about expressing how dangerous using a mobile phone behind the wheel is. However 42% of drivers are still putting themselves and others at risk by using one.

In fact, this ‘bad thinking’ is causing distracted driving, which is leading to a significant number of road incidents. In 2014, the UK Department for Transport reported almost 500 road accidents caused by drivers using their mobile phones3.

FOMO is influencing dangerous driving

FOMO - ‘fear of missing out’ - is impacting our ability to drive safely on the roads. Read more in depth research about this bad habit here

Learn more here

Bad Thinking: Is his petition a good idea?

Mobile phones distract us from driving safely. Watch our petition and see what the public think about legalising mobile use behind the wheel

Watch video here

Additional Sources

[1]www.stakeholders.ofcom.org.uk/market-data-research/market-data/communications-market-reports/cmr15/uk/
[2]A survey was conducted online by ICM Limited on behalf of Aviva between the 10th-13th June 2016 with 2,021 respondents of which 1,565 were drivers. Out of 1,565 drivers surveyed, 655 admitted to using their mobile phones for reasons other than hands-free calls, equating to 42% of drivers polled.
[3]Contributory factors to reported road accidents 2014, Department for Transport. Method is based on reported factors from accidents attended by Police Officers.

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