Over 50s customer reviews

Purchase rating

This product has been awarded an overall rating of 4.7 / 5 from 55 customer reviews

Rating breakdown

55 reviews

  • 5 stars awarded by 42 reviewers
  • 4 stars awarded by 10 reviewers
  • 3 stars awarded by 2 reviewers
  • 1 stars awarded by 1 reviewers

These reviews have been provided by customers who’ve bought an over 50s life insurance policy from us.

About ratings and reviews

We recognise that consumers are increasingly seeking feedback and reassurance from other customers when purchasing products and services online. This is why we invite our life insurance customers to leave a review after buying a policy from us. In addition to aiming to help you make better decisions about your insurance, we use these reviews to improve our products and services.

Customer reviews consist of an overall rating out of 5 and provide feedback on the experience of buying a policy from us. Customers also have the option to provide a rating out of 5 on value for money, ease of purchase, policy features and benefits and customer experience.

We hope these reviews will help you in your search for life insurance.

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Rated 4.7/5 based on 55 customer reviews

Ingers gave this product an overall rating of 5 / 5

Life insurance

I bought policy over phone The advisor was very friendly, knowledgeable and helpful I felt well informed but not rushed into buying

I would recommend Aviva to a friend

By:
Gender:
Female
Age:
55 to 64
Value for money
4 / 5
Customer experience
5 / 5
Ease of purchase
5 / 5

Ingers

Lesnline gave this product an overall rating of 4 / 5

Policy purchase

Over 50,s life policy. Seems to be exactly what we where after.

I would recommend Aviva to a friend

By:
Age:
65 or over
Policy features and benefits
4 / 5
Value for money
4 / 5
Customer experience
4 / 5
Ease of purchase
4 / 5

Lesnline

andy3535 gave this product an overall rating of 5 / 5

grt grt service easy to set up ty

at my age it time i sorted my life out and was told off the grt service you get when you take out any policy ty

I would recommend Aviva to a friend

By:
Gender:
Male
Age:
55 to 64
Policy features and benefits
5 / 5
Value for money
5 / 5
Customer experience
5 / 5
Ease of purchase
5 / 5

andy3535

dj66 gave this product an overall rating of 5 / 5

great price

i bought life insurance for peace of mind and extra cash for my kids as i have another life insurance for costs and this was a good deal and more money in return was very easy to set up and straight forward

I would recommend Aviva to a friend

By:
Gender:
Male
Age:
45 to 54
Policy features and benefits
5 / 5
Value for money
5 / 5
Customer experience
5 / 5
Ease of purchase
5 / 5

dj66

gren gave this product an overall rating of 5 / 5

all went ,options good and easy to understand

Having checked about a dozen different policies i decided A viva was the best value for money and became into operation after 12 months, much shorter than the majority

I would recommend Aviva to a friend

By:
Gender:
Male
Age:
65 or over
Policy features and benefits
4 / 5
Value for money
5 / 5
Customer experience
4 / 5
Ease of purchase
5 / 5

gren

hardowcon gave this product an overall rating of 5 / 5

Avivagreat

I bought over 50 insurance plan. I am very happy to go with this insurance as I have been with your company for over 20-years and trust it. You have always been helpful.

I would recommend Aviva to a friend

By:
Gender:
Female
Age:
65 or over
Policy features and benefits
5 / 5
Value for money
5 / 5
Customer experience
5 / 5
Ease of purchase
5 / 5

hardowcon

Mick gave this product an overall rating of 1 / 5

Very poor customer service

No positive information was given to my enquiry, it seemed as if the person was properly trained.

By:
Gender:
Male
Age:
65 or over
Policy features and benefits
3 / 5
Value for money
2 / 5
Customer experience
1 / 5
Ease of purchase
2 / 5

I'm sorry to see that you have been unhappy with the level of service you have received. I have arranged for your call to be listened to and feedback provided to the agent concerned. Thank you for taking the time to provide us with your feedback.

Mike, Aviva Online Team

Mick

Bagpuss gave this product an overall rating of 5 / 5

Excellent Service

Already have a policy with you for many years, so decided to take out another as you are so reliable and helpful.my father also previously had life cover with you.You were so kind and understanding when he passed away.

I would recommend Aviva to a friend

By:
Gender:
Female
Age:
45 to 54
Policy features and benefits
5 / 5
Value for money
5 / 5
Customer experience
5 / 5
Ease of purchase
5 / 5

Bagpuss

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