Over 50s customer reviews

Purchase rating

This product has been awarded an overall rating of 4.7 / 5 from 52 customer reviews

Rating breakdown

52 reviews

  • 5 stars awarded by 40 reviewers
  • 4 stars awarded by 9 reviewers
  • 3 stars awarded by 2 reviewers
  • 1 stars awarded by 1 reviewers

These reviews have been provided by customers who’ve bought an over 50s life insurance policy from us.

About ratings and reviews

We recognise that consumers are increasingly seeking feedback and reassurance from other customers when purchasing products and services online. This is why we invite our life insurance customers to leave a review after buying a policy from us. In addition to aiming to help you make better decisions about your insurance, we use these reviews to improve our products and services.

Customer reviews consist of an overall rating out of 5 and provide feedback on the experience of buying a policy from us. Customers also have the option to provide a rating out of 5 on value for money, ease of purchase, policy features and benefits and customer experience.

We hope these reviews will help you in your search for life insurance.

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Rated 4.7/5 based on 52 customer reviews

Kkkk gave this product an overall rating of 5 / 5

Everything is easily done

I now have everything with aviva, motor, house and now life insurance. Excellent.

I would recommend Aviva to a friend

By:
Gender:
Female
Policy features and benefits
4 / 5
Value for money
5 / 5
Customer experience
5 / 5
Ease of purchase
5 / 5

Kkkk

theboss gave this product an overall rating of 5 / 5

service first class

senior life cover seems a good idea as i am going on a wee bit

I would recommend Aviva to a friend

By:
Gender:
Male
Age:
65 or over
Value for money
5 / 5
Customer experience
5 / 5
Ease of purchase
5 / 5

theboss

margy gave this product an overall rating of 5 / 5

Great on line service

Purchased over 50 non medical life cover to leave an inheritance for loved ones Easy on line completion of documentation including the Trust Forms Competitors all wishing phone numbers and email address before they would quote Aviva upfront and concise with required information Aviva are one of the very few insurers that pay out sum assured after 12 month excess period as most others are 24 month Highly recommend Aviva

I would recommend Aviva to a friend

By:
Gender:
Female
Age:
65 or over
Policy features and benefits
5 / 5
Value for money
5 / 5
Customer experience
5 / 5
Ease of purchase
5 / 5

margy

Ingers gave this product an overall rating of 5 / 5

Life insurance

I bought policy over phone The advisor was very friendly, knowledgeable and helpful I felt well informed but not rushed into buying

I would recommend Aviva to a friend

By:
Gender:
Female
Age:
55 to 64
Value for money
4 / 5
Customer experience
5 / 5
Ease of purchase
5 / 5

Ingers

Lesnline gave this product an overall rating of 4 / 5

Policy purchase

Over 50,s life policy. Seems to be exactly what we where after.

I would recommend Aviva to a friend

By:
Age:
65 or over
Policy features and benefits
4 / 5
Value for money
4 / 5
Customer experience
4 / 5
Ease of purchase
4 / 5

Lesnline

andy3535 gave this product an overall rating of 5 / 5

grt grt service easy to set up ty

at my age it time i sorted my life out and was told off the grt service you get when you take out any policy ty

I would recommend Aviva to a friend

By:
Gender:
Male
Age:
55 to 64
Policy features and benefits
5 / 5
Value for money
5 / 5
Customer experience
5 / 5
Ease of purchase
5 / 5

andy3535

dj66 gave this product an overall rating of 5 / 5

great price

i bought life insurance for peace of mind and extra cash for my kids as i have another life insurance for costs and this was a good deal and more money in return was very easy to set up and straight forward

I would recommend Aviva to a friend

By:
Gender:
Male
Age:
45 to 54
Policy features and benefits
5 / 5
Value for money
5 / 5
Customer experience
5 / 5
Ease of purchase
5 / 5

dj66

gren gave this product an overall rating of 5 / 5

all went ,options good and easy to understand

Having checked about a dozen different policies i decided A viva was the best value for money and became into operation after 12 months, much shorter than the majority

I would recommend Aviva to a friend

By:
Gender:
Male
Age:
65 or over
Policy features and benefits
4 / 5
Value for money
5 / 5
Customer experience
4 / 5
Ease of purchase
5 / 5

gren

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