Life customer reviews

Purchase rating

This product has been awarded an overall rating of 4.5 / 5 from 179 customer reviews

Rating breakdown

179 reviews

  • 5 stars awarded by 117 reviewers
  • 4 stars awarded by 50 reviewers
  • 3 stars awarded by 5 reviewers
  • 2 stars awarded by 1 reviewers
  • 1 stars awarded by 6 reviewers

These reviews have been provided by customers who've bought a life insurance policy from us.

About ratings and reviews

We recognise that consumers are increasingly seeking feedback and reassurance from other customers when purchasing products and services online. This is why we invite our life insurance customers to leave a review after buying a policy from us. In addition to aiming to help you make better decisions about your insurance, we use these reviews to improve our products and services.

Customer reviews consist of an overall rating out of 5 and provide feedback on the experience of buying a policy from us. Customers also have the option to provide a rating out of 5 on value for money, ease of purchase, policy features and benefits and customer experience

We hope these reviews will help in your search for life insurance.

Sort reviews

Therealone gave this product an overall rating of 4 / 5

Good

Good value for an ok level of cover, and a good pay out percentage. Hope I don't use it but gives a good piece of mind

I would recommend Aviva to a friend

By:
Gender:
Male
Age:
25 to 34
Policy features and benefits
4 / 5
Value for money
4 / 5
Customer experience
4 / 5
Ease of purchase
5 / 5

Reddy gave this product an overall rating of 4 / 5

Good customer service

Quick quotation online. Easy to understand. Online application made simple. Quick service.

I would recommend Aviva to a friend

By:
Gender:
Male
Age:
35 to 44
Policy features and benefits
3 / 5
Value for money
4 / 5
Customer experience
4 / 5
Ease of purchase
4 / 5

DancingQueen gave this product an overall rating of 5 / 5

Easy and relaxed customer service

I would recommend this to anyone, there is no hard sell at all. An excellent service.

I would recommend Aviva to a friend

By:
Gender:
Female
Age:
55 to 64
Policy features and benefits
5 / 5
Value for money
5 / 5
Customer experience
5 / 5
Ease of purchase
5 / 5

A customer gave this product an overall rating of 5 / 5

Great customer service

Was kept up to date throughout the process of signing up.

I would recommend Aviva to a friend

Gender:
Female
Age:
25 to 34
Policy features and benefits
5 / 5
Value for money
5 / 5
Customer experience
5 / 5
Ease of purchase
5 / 5

axeman gave this product an overall rating of 4 / 5

good value life insurance

arranged a good reducing life insurance on line with no difficulty and at a reasonable cost

I would recommend Aviva to a friend

By:
Gender:
Male
Age:
65 or over
Policy features and benefits
4 / 5
Value for money
5 / 5
Customer experience
4 / 5
Ease of purchase
4 / 5

A customer gave this product an overall rating of 5 / 5

Very happy

The online service was really simple and easy to do had my insurance within 10 minutes

I would recommend Aviva to a friend

Gender:
Male
Age:
35 to 44
Policy features and benefits
5 / 5
Value for money
5 / 5
Customer experience
5 / 5
Ease of purchase
5 / 5

AmyG gave this product an overall rating of 5 / 5

Very Easy!

I was very happy with how quick & easy it was to get insured. The paperwork arrived shortly after the start date & there was no problems at all. Very efficient.

I would recommend Aviva to a friend

By:
Gender:
Female
Age:
25 to 34
Policy features and benefits
4 / 5
Value for money
4 / 5
Customer experience
5 / 5
Ease of purchase
5 / 5

forkhandlespaul gave this product an overall rating of 5 / 5

life insurance for Two

purchase life insurance for two and all benefits met our requirements. Will reccommend.

I would recommend Aviva to a friend

By:
Gender:
Male
Age:
35 to 44
Policy features and benefits
4 / 5
Value for money
4 / 5
Customer experience
5 / 5
Ease of purchase
4 / 5

Back to top