Life customer reviews

Purchase rating

This product has been awarded an overall rating of 4.5 / 5 from 148 customer reviews

Rating breakdown

148 reviews

  • 5 stars awarded by 97 reviewers
  • 4 stars awarded by 42 reviewers
  • 3 stars awarded by 4 reviewers
  • 2 stars awarded by 1 reviewers
  • 1 stars awarded by 4 reviewers

These reviews have been provided by customers who've bought a life insurance policy from us.

About ratings and reviews

We recognise that consumers are increasingly seeking feedback and reassurance from other customers when purchasing products and services online. This is why we invite our life insurance customers to leave a review after buying a policy from us. In addition to aiming to help you make better decisions about your insurance, we use these reviews to improve our products and services.

Customer reviews consist of an overall rating out of 5 and provide feedback on the experience of buying a policy from us. Customers also have the option to provide a rating out of 5 on value for money, ease of purchase, policy features and benefits and customer experience

We hope these reviews will help in your search for life insurance.

Sort reviews

benzo gave this product an overall rating of 5 / 5

Ease of purchase

I found the website to be user friendly, the Overal experience was good and would definitely recommend a friend.

I would recommend Aviva to a friend

By:
Gender:
Male
Age:
35 to 44
Policy features and benefits
4 / 5
Value for money
4 / 5
Customer experience
4 / 5
Ease of purchase
5 / 5

A customer gave this product an overall rating of 5 / 5

Excellent

Aviva was the best price I found, easy to set up and join, very clear instructions, best value out their. Every thing is explained to you before you buy, very friendly customers support. Overal a superb service and I'm glad I joined

I would recommend Aviva to a friend

Gender:
Male
Age:
25 to 34
Policy features and benefits
5 / 5
Value for money
5 / 5
Customer experience
5 / 5
Ease of purchase
5 / 5

funky1 gave this product an overall rating of 5 / 5

Great Insurance

The life insurance was what we wanted and we found it relatively easy to get it sorted. It was good value for money and as I've dealt with Aviva before it was a company I was comfortable with

I would recommend Aviva to a friend

By:
Gender:
Male
Age:
35 to 44
Policy features and benefits
5 / 5
Value for money
5 / 5
Customer experience
5 / 5
Ease of purchase
4 / 5

focus151 gave this product an overall rating of 5 / 5

Easy actions and helpful staff

After an initial problem setting up a policy the customer service staff where a great help and did all they cold to rectify the problem. I was soon up and running and the policy is now in affect and i am extremely happy with it

I would recommend Aviva to a friend

By:
Gender:
Male
Age:
45 to 54
Policy features and benefits
5 / 5
Value for money
5 / 5
Customer experience
5 / 5
Ease of purchase
4 / 5

Wanttoliveforever101 gave this product an overall rating of 4 / 5

Easy to order online

Wanted to organise some life insurance in case something happens! Wanted my husband to be able to have cash to be with my kids. This policy was simple, decent payment, for a decent payout. It was good because I completed online questionnaire and 25 mins later I had my policy, and hopefully I will live for another 40 years, but my family are covered just in case!

I would recommend Aviva to a friend

By:
Gender:
Female
Age:
35 to 44
Policy features and benefits
4 / 5
Value for money
5 / 5
Customer experience
5 / 5
Ease of purchase
5 / 5

Aleksandra gave this product an overall rating of 3 / 5

No reply

After purchasing life insurance I sent an email to helpdesk with some question. I did not get any answer... Now I am confused and I think to give up this policy.

By:
Gender:
Female
Age:
25 to 34
Policy features and benefits
3 / 5
Value for money
5 / 5
Customer experience
2 / 5
Ease of purchase
5 / 5

I'm really sorry to see this and have sent you an email to understand what happened and see if your queries have been resolved. If not I'll get this sorted for you

Dave, Aviva Online Team

Disappointed gave this product an overall rating of 4 / 5

Easy to purchase but...

Not the cheapest insurance on the market but it's a 5 star company and it was relatively easy and fast to finalise. The fact I was disappointed about is that my wife is pregnant and her quote went up by £5 once she put that her pregnancy was kind of complicated. Nothing to worry about according to the doctors but if you call Aviva to explain you can't claim the bonus they are promising. I felt like she has been discriminated and I wished I didn't make my cover with them. At the end there are other companies better value for money and who you can talk to before the purchase without missing out on a gift.

By:
Policy features and benefits
3 / 5
Value for money
4 / 5
Customer experience
4 / 5
Ease of purchase
5 / 5

Hi there I'm so sorry to hear about the price increase on your wife's policy. I appreciate how you must be frustrated by this, especially if the doctors advised she would be absolutely fine. I'm afraid there's unlikely to be anything we can do to change this; however I've passed your review onto our Life insurance team and asked them to contact you to discuss this further and to provide clarification as to why this has happened. I hope this helps and thanks for leaving your review, we appreciate you letting us know how we are doing.

Kind Regards, Stephanie

Torch gave this product an overall rating of 5 / 5

Excellent purchase

Great service,i was pleased how nice and easy was to purchase the product from aviva,just excellent

I would recommend Aviva to a friend

By:
Gender:
Male
Age:
35 to 44
Policy features and benefits
5 / 5
Value for money
4 / 5
Customer experience
5 / 5
Ease of purchase
5 / 5

Back to top