Life customer reviews

Purchase rating

This product has been awarded an overall rating of 4.5 / 5 from 166 customer reviews

Rating breakdown

166 reviews

  • 5 stars awarded by 110 reviewers
  • 4 stars awarded by 45 reviewers
  • 3 stars awarded by 5 reviewers
  • 2 stars awarded by 1 reviewers
  • 1 stars awarded by 5 reviewers

These reviews have been provided by customers who've bought a life insurance policy from us.

About ratings and reviews

We recognise that consumers are increasingly seeking feedback and reassurance from other customers when purchasing products and services online. This is why we invite our life insurance customers to leave a review after buying a policy from us. In addition to aiming to help you make better decisions about your insurance, we use these reviews to improve our products and services.

Customer reviews consist of an overall rating out of 5 and provide feedback on the experience of buying a policy from us. Customers also have the option to provide a rating out of 5 on value for money, ease of purchase, policy features and benefits and customer experience

We hope these reviews will help in your search for life insurance.

Sort reviews

Maxi gave this product an overall rating of 5 / 5

Easy and quick

Took only a few mins. Very easy to follow the process and complete.

I would recommend Aviva to a friend

By:
Gender:
Male
Age:
45 to 54
Policy features and benefits
5 / 5
Value for money
5 / 5
Customer experience
5 / 5
Ease of purchase
5 / 5

littlegem gave this product an overall rating of 5 / 5

great customer

Amazing how easy it was would recommend anyone to use this

I would recommend Aviva to a friend

By:
Gender:
Female
Age:
25 to 34
Policy features and benefits
5 / 5
Value for money
5 / 5
Customer experience
5 / 5
Ease of purchase
5 / 5

Lara gave this product an overall rating of 5 / 5

The best insurance

I am very happy with my insurance, I did online easy to do , and as far as I know Aviva is the best dial on the market. Highly recommend.

I would recommend Aviva to a friend

By:
Gender:
Female
Age:
35 to 44

cabs1986 gave this product an overall rating of 5 / 5

Great service

Great service. Quick and easy to go through, and being busy its just what you want. Received paper work soon after setting up insurance. Fantastic, will use Aviva for other needs.

I would recommend Aviva to a friend

By:
Gender:
Female
Age:
25 to 34
Policy features and benefits
4 / 5
Value for money
5 / 5
Customer experience
5 / 5
Ease of purchase
5 / 5

Jodieh gave this product an overall rating of 5 / 5

Easy and simple!

I've been looking at getting life insurance for a while now and Aviva made it so simple and way to make this happen! I got an online quote which took no more than 10 minutes and also a free voucher after my 5th payment is made! It was hassle and phonecall free too. Thanks Aviva! Highly recommended!

I would recommend Aviva to a friend

By:
Gender:
Female
Age:
25 to 34
Policy features and benefits
5 / 5
Value for money
5 / 5
Customer experience
5 / 5
Ease of purchase
5 / 5

steve80 gave this product an overall rating of 5 / 5

Life Insurance a doddle

This was a really simple and straightforward product to buy. The application was compreshensive and allowed me to buy with confidence I have left nothing to chance.

I would recommend Aviva to a friend

By:
Gender:
Male
Age:
35 to 44
Policy features and benefits
5 / 5
Value for money
5 / 5
Customer experience
5 / 5
Ease of purchase
5 / 5

DavidinStone gave this product an overall rating of 5 / 5

Life Insurance Aaplication

I was looking for life insurance into retirement and the AVIVA policy was just right for me. I have no pre-existing medical conditions so the application process was straightforward, the customer service team were friendly, and the overall application went smoothly. Recommended.

I would recommend Aviva to a friend

By:
Gender:
Male
Age:
45 to 54
Policy features and benefits
5 / 5
Value for money
4 / 5
Customer experience
5 / 5
Ease of purchase
5 / 5

SCal gave this product an overall rating of 3 / 5

Customer survey in email box before confirmation of policy received!!

I applied for life insurance around 1 month ago. I was required to complete a form that clarified my occupation. A week later I receive an email asking me to fill in a customer review. I am still waiting on confirmation that my application has been accepted and set up though!!

By:
Gender:
Male
Age:
25 to 34
Policy features and benefits
3 / 5
Value for money
3 / 5
Customer experience
1 / 5
Ease of purchase
1 / 5

Thanks for your review. Please accept my apologies that you're still awaiting confirmation of your application. I've contacted our Life team to chase this for you and make contact to confirm what the situation is. Leave this with us. Kind regards

Marv, Aviva Online Team

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