Life customer reviews

Purchase rating

This product has been awarded an overall rating of 4.5 / 5 from 158 customer reviews

Rating breakdown

158 reviews

  • 5 stars awarded by 103 reviewers
  • 4 stars awarded by 45 reviewers
  • 3 stars awarded by 4 reviewers
  • 2 stars awarded by 1 reviewers
  • 1 stars awarded by 5 reviewers

These reviews have been provided by customers who've bought a life insurance policy from us.

About ratings and reviews

We recognise that consumers are increasingly seeking feedback and reassurance from other customers when purchasing products and services online. This is why we invite our life insurance customers to leave a review after buying a policy from us. In addition to aiming to help you make better decisions about your insurance, we use these reviews to improve our products and services.

Customer reviews consist of an overall rating out of 5 and provide feedback on the experience of buying a policy from us. Customers also have the option to provide a rating out of 5 on value for money, ease of purchase, policy features and benefits and customer experience

We hope these reviews will help in your search for life insurance.

Sort reviews

Camlac gave this product an overall rating of 5 / 5

Great customer service

Great value for money, thorough investigation into health prior to sign up was carried out by professional external staff at a time suitable to me. Always kept informed At every stage throughout process via clear written communication. Once accepted for chosen policy staff were prompt to sign up and activate chosen policy Great experience Thanks

I would recommend Aviva to a friend

By:
Gender:
Male
Age:
35 to 44
Policy features and benefits
5 / 5
Value for money
5 / 5
Customer experience
5 / 5
Ease of purchase
4 / 5

robin gave this product an overall rating of 5 / 5

friendly service

easy to use website, and friendly service when i need to make a change.

I would recommend Aviva to a friend

By:
Gender:
Female
Age:
25 to 34
Policy features and benefits
5 / 5
Value for money
5 / 5
Customer experience
5 / 5
Ease of purchase
5 / 5

princess1 gave this product an overall rating of 5 / 5

great web site easy to use

easy to use fast and helpful no bother hassle free

I would recommend Aviva to a friend

By:
Gender:
Female
Age:
45 to 54
Policy features and benefits
5 / 5
Value for money
4 / 5
Customer experience
5 / 5
Ease of purchase
5 / 5

Pete gave this product an overall rating of 5 / 5

Aviva life insurance

Absolutely spot on fantastic company I would definitely recommend to my family and friends .you just get a great service

I would recommend Aviva to a friend

By:
Gender:
Male
Age:
35 to 44
Policy features and benefits
4 / 5
Value for money
4 / 5
Customer experience
4 / 5
Ease of purchase
5 / 5

Ferriby61 gave this product an overall rating of 5 / 5

Easy purchasing experience

This purchase was so easy to complete. I did have a query and called in to raise this. My questions were answered well. The only complaint now is I raised a query online over 3 weeks ago. I received an answer after around 7 days and was reassured that another department would email me back. So far they haven't. So from the aftersales point of view I feel disappointed.

I would recommend Aviva to a friend

By:
Gender:
Female
Age:
45 to 54
Policy features and benefits
5 / 5
Value for money
5 / 5
Customer experience
5 / 5
Ease of purchase
5 / 5

Hi. I'm really sorry to hear you haven't yet received a response in regards to your query. It can sometimes take a couple of days for us to get back to you if you send an email; however it seems as though this has taken far too long, which shouldn't have happened. I've just sent you an email asking for further details so I can chase the relevant team and ensure you receive a response promptly. I'll keep a lookout for your reply to make sure you're not left waiting long. I hope this helps and I apologise again for the inconvenience caused. Thanks for letting us know your thoughts regarding your service. Kind Regards

Stephanie, Aviva Online Team

twentysomething gave this product an overall rating of 4 / 5

Good overall experience

Easy to purchase online, helpful customer service and clear documentation sent in the post as a follow-up. Having the questions in an online form considerably reduced the hassle.

I would recommend Aviva to a friend

By:
Gender:
Female
Age:
25 to 34
Policy features and benefits
4 / 5
Value for money
3 / 5
Customer experience
4 / 5
Ease of purchase
5 / 5

foxy gave this product an overall rating of 1 / 5

customer service excellent they just don't want to address the important things are

Products are value for money but had loads of problems over payment so found it easier to change and ended up with a lot better deal

By:
Gender:
Male
Age:
45 to 54
Policy features and benefits
2 / 5
Value for money
2 / 5
Customer experience
1 / 5
Ease of purchase
5 / 5

Hi, Thanks for taking the time to leave a review on our website. I'm sorry to see you had issues with the payment. I will get this raised with the relevant team and ask them to investigate. Thanks for bringing this to our attention and I'm pleased you managed to get a policy that suited you in the end.

Nicki, Aviva Online Team

Puskas gave this product an overall rating of 4 / 5

Top Purchase

I was looking for a good all round no gimmicks life insurance policy and found a great product with Aviva, no hassle and easy to navigate. Would definitely recommend them to anyone. Being fully covered gives me peace of mind.

I would recommend Aviva to a friend

By:
Gender:
Male
Age:
45 to 54
Policy features and benefits
4 / 5
Value for money
5 / 5
Customer experience
4 / 5
Ease of purchase
5 / 5

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