Life customer reviews

Purchase rating

This product has been awarded an overall rating of 4.5 / 5 from 188 customer reviews

Rating breakdown

188 reviews

  • 5 stars awarded by 121 reviewers
  • 4 stars awarded by 55 reviewers
  • 3 stars awarded by 5 reviewers
  • 2 stars awarded by 1 reviewers
  • 1 stars awarded by 6 reviewers

These reviews have been provided by customers who've bought a life insurance policy from us.

About ratings and reviews

We recognise that consumers are increasingly seeking feedback and reassurance from other customers when purchasing products and services online. This is why we invite our life insurance customers to leave a review after buying a policy from us. In addition to aiming to help you make better decisions about your insurance, we use these reviews to improve our products and services.

Customer reviews consist of an overall rating out of 5 and provide feedback on the experience of buying a policy from us. Customers also have the option to provide a rating out of 5 on value for money, ease of purchase, policy features and benefits and customer experience

We hope these reviews will help in your search for life insurance.

Sort reviews

Gina gave this product an overall rating of 4 / 5

Service

Avila staff have been helpful all through the process of cancelling and creating my new policy, thank you

I would recommend Aviva to a friend

By:
Gender:
Female
Age:
35 to 44
Policy features and benefits
4 / 5
Value for money
5 / 5
Customer experience
5 / 5
Ease of purchase
5 / 5

Gina

Yvienic69 gave this product an overall rating of 4 / 5

Good company

I have my car insurance with Aviva and find their staff very helpful and friendly and their website is easy to use. I found the life insurance via a search engine and it was the best deal.

I would recommend Aviva to a friend

By:
Gender:
Female
Age:
45 to 54
Policy features and benefits
4 / 5
Value for money
4 / 5
Customer experience
4 / 5
Ease of purchase
5 / 5

Yvienic69

enoutopia28 gave this product an overall rating of 5 / 5

great customer service and ease of use on website

the website made it easy to set up a policy with clear information which did not create any confusion speeding up the whole process

I would recommend Aviva to a friend

By:
Gender:
Male
Age:
45 to 54
Policy features and benefits
4 / 5
Value for money
4 / 5
Customer experience
5 / 5
Ease of purchase
5 / 5

enoutopia28

Diiglas2311 gave this product an overall rating of 4 / 5

Phone staff

Very helpful team on the phone great service very satisfied

I would recommend Aviva to a friend

By:
Gender:
Male
Age:
45 to 54
Policy features and benefits
4 / 5
Value for money
4 / 5
Customer experience
5 / 5
Ease of purchase
5 / 5

Diiglas2311

galaxy5775 gave this product an overall rating of 5 / 5

Good customer service

I did my policy on line - but did contact customer service prior to my application - they were most helpful, polite and knowledgeful

I would recommend Aviva to a friend

By:
Gender:
Female
Age:
45 to 54
Policy features and benefits
5 / 5
Value for money
5 / 5
Customer experience
5 / 5
Ease of purchase
5 / 5

galaxy5775

Maqhawe gave this product an overall rating of 5 / 5

Good service

Easy and straight forward and easy to use website. Good service

I would recommend Aviva to a friend

By:
Gender:
Female
Age:
35 to 44
Policy features and benefits
4 / 5
Value for money
3 / 5
Customer experience
5 / 5
Ease of purchase
5 / 5

Maqhawe

Treehouse gave this product an overall rating of 4 / 5

Satisfied so far

This was an easy policy to purchase on line - many other insurers insist on a phone call. I didn't feel under any pressure to purchase additional cover although it was available. It was quick and pain free, although a little pricey.

I would recommend Aviva to a friend

By:
Gender:
Male
Age:
45 to 54
Policy features and benefits
4 / 5
Value for money
3 / 5
Customer experience
4 / 5
Ease of purchase
5 / 5

Treehouse

Gav72 gave this product an overall rating of 5 / 5

Piece of mind

Staff member on the phone was easy to talk through, explained things very clearly and was not pushy about a sale, they had customers best interest at heart which doesn't happen in s lot of places. Excellent service that I would use again.

I would recommend Aviva to a friend

By:
Gender:
Male
Age:
35 to 44
Policy features and benefits
4 / 5
Value for money
5 / 5
Customer experience
4 / 5
Ease of purchase
5 / 5

Gav72

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