Life customer reviews

Purchase rating

This product has been awarded an overall rating of 4.5 / 5 from 132 customer reviews

Rating breakdown

132 reviews

  • 5 stars awarded by 86 reviewers
  • 4 stars awarded by 38 reviewers
  • 3 stars awarded by 3 reviewers
  • 2 stars awarded by 1 reviewers
  • 1 stars awarded by 4 reviewers

These reviews have been provided by customers who've bought a life insurance policy from us.

About ratings and reviews

We recognise that consumers are increasingly seeking feedback and reassurance from other customers when purchasing products and services online. This is why we invite our life insurance customers to leave a review after buying a policy from us. In addition to aiming to help you make better decisions about your insurance, we use these reviews to improve our products and services.

Customer reviews consist of an overall rating out of 5 and provide feedback on the experience of buying a policy from us. Customers also have the option to provide a rating out of 5 on value for money, ease of purchase, policy features and benefits and customer experience

We hope these reviews will help in your search for life insurance.

Sort reviews

shazza gave this product an overall rating of 5 / 5

great customer service

Great service would recommend to family and friends

I would recommend Aviva to a friend

By:
Gender:
Female
Age:
35 to 44
Policy features and benefits
5 / 5
Value for money
5 / 5
Customer experience
5 / 5
Ease of purchase
5 / 5

hally gave this product an overall rating of 5 / 5

good customer service

Easy,simple and no problems just hope I receive amazon vouchers as promised.

I would recommend Aviva to a friend

By:
Gender:
Female
Age:
25 to 34
Policy features and benefits
5 / 5
Value for money
5 / 5
Customer experience
5 / 5
Ease of purchase
5 / 5

whatsmyname gave this product an overall rating of 2 / 5

meh...

Reasonably easy to apply but didn't get a price until the second letter confirming the policy was in place. You could do better by getting my name right in your emails. It's not hard.

By:
Policy features and benefits
3 / 5
Value for money
3 / 5
Customer experience
2 / 5
Ease of purchase
1 / 5

Thanks for leaving your review. I will look into your application with our Life sales team and request clarification is given to you surrounding the price and process. We'll update you soon on that front. Please also accept my apologies for your name being incorrect on our email correspondence. This will be fed back to the relevant advisers to prevent it happening again. I hope this helps. Kind regards

Marv, Aviva Online Team

Dell gave this product an overall rating of 3 / 5

Single Lifr Cover

Bit disappointed, my online quote came in at a reasonable price. Have non-life threatening heart condition that required my medical records. Life cover was accepted but at double my original quote!

By:
Gender:
Male
Age:
45 to 54
Policy features and benefits
3 / 5
Value for money
2 / 5
Customer experience
3 / 5
Ease of purchase
2 / 5

Easy gave this product an overall rating of 4 / 5

really easy

Very straightforward process from start to finish. Website easy to use and navigate. Pricing is good versus taking advice. Paperwork arrived as expected and was in plain English. Would recommend if you know what cover you want..

I would recommend Aviva to a friend

By:
Gender:
Male
Age:
45 to 54
Policy features and benefits
4 / 5
Value for money
4 / 5
Customer experience
4 / 5
Ease of purchase
5 / 5

unhappy gave this product an overall rating of 1 / 5

incorrect doctor information recorded

I have cancelled my new 20 year life insurance policy because Aviva took it upon themselves to enter incorrect generic doctor details for me on policy documents they then sent out and expected me to sign and return. If you can't get my details correct at the start of my policy what chance do I have if I try to make a claim in 10-20 years time. not the usual high standard I have come to expect from you.

By:
Gender:
Female
Age:
45 to 54
Policy features and benefits
1 / 5
Value for money
5 / 5
Customer experience
1 / 5
Ease of purchase
1 / 5

Hi Thanks for taking the time to leave us your review and let us know how we are doing. I'm really sorry to hear what's happened and completely appreciate why you'd be frustrated. I've just sent you an email offering my help if you'd like me to liaise with our Life insurance team to investigate why this has happened. We take situations such as these very seriously and we know how important it is to get the details 100% correct; therefore I apologise this has happened and would like to rectify it. I understand if you still wish to leave us but I hope this helps and look forward to hearing back from you soon. Kind Regards

Stephanie, Aviva Online Team

Postie1 gave this product an overall rating of 5 / 5

Good ease of purchase

Reasonable price for excellent product, simple to set up

I would recommend Aviva to a friend

By:
Policy features and benefits
5 / 5
Value for money
4 / 5
Customer experience
5 / 5
Ease of purchase
5 / 5

hectimum gave this product an overall rating of 5 / 5

Great product, easy application

Quick, simple and easy process to apply with great product provided

I would recommend Aviva to a friend

By:
Gender:
Female
Age:
25 to 34
Policy features and benefits
4 / 5
Value for money
4 / 5
Customer experience
4 / 5
Ease of purchase
5 / 5

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