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Bowel Cancer Awareness Month

Published: 24 Apr 2014

Throughout April, health professionals, charities and campaigners are joining together for Bowel Cancer Awareness Month.

The annual event taking place every April aims to help more people recognise the symptoms of the disease. The importance of early diagnosis and the potential changes they can make to their lifestyle to reduce their risk of developing it are also highlighted.

One of the flagship initiatives across the month, being run by the charity Bowel Cancer UK, is called Never2Young. This drive has been encouraging people who have experienced the illness first-hand to post a picture of themselves on Facebook and Twitter along with a piece of paper that states how old they were when they were diagnosed.

While almost three-quarters (72 per cent) of cases occur among those aged 65 and over - according to official figures - it's hoped this will get the message out to those who are below 65 – just because a person is younger, it doesn't mean they are immune from the disease.

Members of the public have also been encouraged to host their own events to raise awareness and funding to help to support the fight against Bowel Cancer.

Women are also being targeted specifically by the campaign, with Bowel Cancer UK revealing only one in four females were able to correctly identify it as one of the most common forms of the disease.

As part of Aviva’s cancer pledge, we want to reassure your clients they will have all the support they need if they are making a claim.

Every case is cared for by a dedicated claims handler from diagnosis to treatment. This approach is highly effective in that it reduces the burden of administration on the policyholder so they can fully concentrate on getting the right therapy, which will hopefully help them to make a full recovery.

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