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Joint venture to deliver more affordable treatment

Published: 23 Oct 2015

Aviva Health and VitalityHealth have formed a joint venture company for the procurement of hospital treatment on behalf of their private medical insurance and trust customers. The joint venture will enable the two insurers to secure more affordable healthcare for their customers through their combined purchasing efforts, while maintaining the quality and breadth of their individual offerings.

The new joint venture, Healthcare Purchasing Alliance (HPA), will enable Aviva Health and VitalityHealth to purchase a variety of health services from UK private and independent hospitals. Other functions will continue to be operated separately and will remain the responsibility of each individual insurer.

Tania Baker has been appointed Chief Executive Officer of HPA. Tania has extensive experience in the healthcare market, having most recently been CEO of Dr Foster, a leading provider of healthcare analytics.

Mark Noble, Managing Director of Aviva Health, said: "This new venture will improve the value Aviva customers receive from their private health cover. This is a significant opportunity to grow the Aviva Health business and health insurance market overall by offering affordable health insurance.”

Neville Koopowitz, CEO of VitalityHealth, said: "We are pleased to be partnering with Aviva on such a great initiative. By working strategically with the hospital groups, HPA will further strengthen our ability to innovate in the products and services that we offer our members. This is particularly important in light of the consolidation taking place within the private medical insurance funding market." 

Tania Baker said: "I am excited to be involved in the creation of HPA and I am looking forward to working collaboratively with healthcare providers to the benefit of customers and all stakeholders."

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