National ‘Walk to Work Week’ - 12th-16th May
Published: 09 May 2014
With National Walk to Work Week set to take place between 12th-16th May, emphasis is already being placed on the importance of maintaining a healthy, active lifestyle in the UK.
Last year, this annual initiative encouraged businesses and their employees to log how far they walked throughout the five-day period - with a collective 80,000 miles being logged by Living Streets.
Keeping track of how far you've walked is not a new concept - many people carry pedometers as part of their everyday routine to measure whether or not they are getting enough physical exercise.
However, what National Walk to Work Week does is encourage a competitive environment where colleagues can compare how well they are doing with one another - raising awareness among those who perhaps wouldn't normally give much thought over how much they use their legs to get from A to B.
The campaign - led by the charity Living Streets - also calls on participants to use their efforts to raise money to help good causes by getting their steps sponsored. Additionally, those taking part can log what they've been doing to see how many calories they've burned and how much CO2 has been saved.
For those who are keen to keep a further account of what exercise they are doing and the positive impact it is having on their wellbeing, Aviva’s MyHealthCounts tool could be of significant interest.
After answering the health questionnaire, the client is given a personalised 12-week programme to guide them on how to improve their health and lifestyle, offering advice and instructions on what they need to do to make progression.
The implementation of the programme can even result in a discount on your client’s future insurance premium, providing you with an incentive you can offer to potential customers looking to save money and improve their physical condition.
For more information on MyHealthCounts, visit our MyHealthCounts page on Healthcarezone.
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