Simple investing

With Wealthify, experts will manage your investments for you

Try it out

Wealthify. Effortless investing

Wealthify is the newest company to join the Aviva family, offering ISAs and general investment accounts in a remarkably simple way.

Start with £1

Pay in any amount from £1, and add more whenever you like

24/7 control

Your money won’t be locked in – you can withdraw it without charge

Investments made easy

Investment experience not required – your money will be managed for you 1

Even better? Sign up through Aviva to pay no Wealthify management fees for a year – just investment fund fees 2. After that standard Wealthify fees will apply, currently up to 0.7% a year.

How does it work?

Effortless investing with an easy setup

1

Choose your risk level

Wealthify can offer you a range of investment risk levels – anywhere from cautious to adventurous.

2

Let Wealthify invest

Wealthify will build you an investment plan that matches your chosen level of risk.

3

Watch your performance

They’ll then manage your money 24/7, so just sit back and see how your investments perform.

What will you pay?

Simple fees, lower through us in the first year.

  • Wealthify management fees
    If you sign up through Aviva, you won’t have to pay the monthly Wealthify Management fee for a year – currently at a rate of up to 0.7% a year.  
  • Investment fund fees
    You’ll be charged a small percentage of your investment – this can vary between funds but typically ongoing fund fees are between 0.16% and 0.23% a year.

Start investing today

 Sign up through Aviva to pay no Wealthify management fees for a year – just investment fund fees 2. After that standard Wealthify fees will apply, currently up to 0.7% a year 3

Why Wealthify?

Think investing’s right for you, but not sure where to start? Wealthify could be the answer – but how does it work?

  • Start with £1
    It’s easy to set up your ISA or investment account. Start with any amount, and add more monthly to your ISA (up to the allowance limit), and at any time to your investment account – paperwork-free.
  • Investments made easy
    Wealthify can offer you a range of investment options – from cautious to adventurous.  Wealthify’s experts will then manage your investments for you.
  • Make changes easily
    Want to edit  your investment plan? You can do so at any time, fee-free.
  • 24/7 control
    Wealthify’s investment experts will manage your money, keeping things simple for you.

Contact us

Need help from Aviva?

0800 285 1088

Monday to Friday: 08:00 – 17:00

Saturday: 08:30 – 12:00

Need help with Wealthify?

0800 802 1800

Monday to Friday: 08:00 – 18:30