Investing and saving for a brighter future

It's important to choose a way to save or invest that suits your goals. The information on this page can help point you in the right direction.

  • Explore our range of products designed to grow your wealth, easily managed online
  • Build your financial knowledge with articles and guides that fill in the blanks
  • As with any investments, their value can go down as well as up, and you could get back less than put in

Compare our savings and investment products

At Aviva, we offer a range of products to help build your wealth, so you're sure to find one that suits you.

Tax benefits depend on your personal circumstances and can change in the future.

Aviva Pension (SIPP)

Flexible ways to invest and to take your money in retirement. 

  • Start with a one-off amount or pay in monthly - and benefit from tax relief
  • Invest based on how confident and experienced you are

Stocks & Shares ISA

Choose from our simple ready-made funds or our full range of investments, all in a tax-efficient ISA.

  • Save up to £20,000 a year and pay no UK Income Tax or Capital Gains Tax on your returns
  • Get going with regular payments from £25 a month or a single payment of £500

Savings accounts

For savers looking for great rates with less account-hopping hassle.

  • Brings together accounts that are FSCS-protected up to £85,000, for added peace of mind
  • Apply once and then open as many savings accounts as you like

Investment Account

Invest beyond your ISA allowance with our Investment Account.

  • Potentially grow your money faster than cash savings
  • You can set a level of investment risk you’re happy with

Select Investment (Bond)

A long-term investment with flexible withdrawals, for UK taxpayers with at least £10,000 to invest. 

  • Putting this bond in a trust can help reduce your Inheritance Tax (IHT) liability
  • Offers a selection of investment funds to suit different goals and risk levels

 

Wealthify Junior ISA

Save for your child's future with a range of investment styles that are managed for you.

  • Invest from £1 to £9,000 a year with lump sum or monthly contributions
  • Invite anyone to contribute by using the 'Friends and Family' feature

 

New to investing?

Your guide to investing

Find out how you could make your money work smarter with our easy-to-read guide.

SIPP vs ISA or both?

Weigh up two tax-efficient ways to invest - a pension and a stocks and shares ISA.

Financial Advice

If you need help to make the right decisions, the Aviva Financial Advice Team can help you.

Download the Aviva Wealth App

Manage your portfolio (ISA, SIPP and Investment Account only) on the go.

*Mobile data charges may apply.

Learn more about savings and investments

Get clued up on your finances. From clearing up the jargon to knowing what to when the markets change, our range of articles can answer your big money questions.

Saving and investing

Pensions and retirement

Guides and tips

Why Aviva?

Aviva Wealth has been awarded the Best Overall Investment Platform by YourMoney.com. Their experts open the front door of our products, and delve into every last corner – it’s not based on opinions or hearsay.

  • An award-winning choice
    We continue to receive recognition both for our pension and our investment platform.
  • A distinguished history
    We’ve been helping people plan their futures for over 325 years.
  • Invest in your future, and the future of the planet
    With our investments that take environmental, social and governance (ESG) factors into consideration.
yourmoney.com

Still need some help?

ISA Manager and Platform provider: Aviva Wrap UK Limited. Registered in England No. 4470008. Aviva, Wellington Row, York, YO90 1WR. Authorised and regulated by the Financial Conduct Authority. Firm reference number 231530.

Pension product provided by: Aviva Pension Trustees UK Limited. Registered in England No. 2407799. Aviva, Wellington Row, York, YO90 1WR. Authorised and regulated by the Financial Conduct Authority. Firm reference number 465132.

Aviva Save is promoted by Aviva Administration Limited, which is authorised and regulated by the Financial Conduct Authority (FRN: 185746), on behalf of Aviva Savings Limited. Aviva Administration Limited is registered in England, No. 03424940, registered office: Aviva, Wellington Row, York, YO90 1WR. Aviva Savings Limited is registered in England, No. 04384512, registered office: Aviva, Wellington Row, York, YO90 1WR. Aviva Savings Limited is not regulated by the Financial Conduct Authority. The Aviva Save platform is provided by Raisin UK on behalf of Aviva Savings Limited. Raisin UK is a trading name of Raisin Platforms Limited, which is authorised and regulated by the Financial Conduct Authority (FRN: 813894). Raisin Platforms Limited is registered in England and Wales, No. 11075085, registered office: Cobden House, 12-16 Mosley Street, Manchester, England, M2 3AQ.