Aviva announces changes to UK leadership team

Article date: 23 May 2011

Aviva today announces changes to its UK leadership team.

David Barral has been appointed CEO, UK Life. He will report to Aviva’s UK CEO, Mark Hodges, and will also join the UK board and UK executive team. David was previously chief operating officer, UK Life. He joined the Group in 1999 and has 30 years financial services experience covering business development, distribution, marketing, customer service and operations.

David replaces Toby Strauss who is leaving Aviva to take up a new role with Lloyds Banking Group. Toby has been with the Group for three years. 

David’s previous responsibilities have been split between two new appointments to the UK Life Executive team. Phil Willcock, currently managing director, UK Health, will become propositions director, in addition to his UK Health responsibilities. Hugh Hessing will broaden his customer service responsibilities becoming customer experience director. 

Mark Hodges said: “I’m delighted to welcome David to my UK executive team. David has extensive financial services experience, a track record in business transformation and a great passion for delivering the best for our customers.

“We’re also pleased to appoint Phil and Hugh to the life executive team. These appointments demonstrate the bench strength we have in Aviva and their energy and focus will make a significant contribution. 

“Toby has led a strong team in the UK life business, making a valuable contribution to Aviva, and we wish him well for the future. The UK Life business is in great shape with a clear strategy, which the new team will continue to drive forward.”

All appointments are subject to regulatory approval.                                     


If you are a journalist and would like further information, please contact:

Hayley Stimpson, Aviva UK Press Office
Telephone: +44(0)7800 699 662
E-mail hayley.stimpson@aviva.com

Diane Mangan, Aviva UK Press Office
Telephone: +44(0)7800 691 714
E-mail diane.mangan@aviva.co.uk

Notes to editors:

David Barral
David Barral joined the Group in October 1999 as a director for UK life distribution. He was appointed to the life executive team on 1 September 2005 as intermediary & partnerships director. In January 2008 he became Life marketing director, and in December 2009 was made chief operating officer, UK Life. He has a career in financial services spanning 30 years, including roles with Eagle Star, Prudential and Morgan Grenfell.

UK life executive team
Aviva’s UK life executive team comprises: David Barral, CEO; John Lister, CFO; Graham Boffey, distribution director; Alison Davies, HR director; Roger Dix, chief risk officer; Hugh Hessing, customer experience director; Rob Houghton, CIO; Phil Willcock, propositions director.

Photographs of David Barral, Hugh Hessing and Phil Willcock are available in the Aviva Media Centre at www.aviva.com/media

Aviva is the world’s sixth largest* insurance group. We provide more than 53 million customers with insurance, savings and investment products with total worldwide sales in 2010 of £47.1 billion**.

We are the UK’s largest insurer with 19 million customers and one in three households has a relationship with us. Our combination of life, health and general insurance, together with motoring services from RAC, is unique in its scale and breadth in the UK market.  Customers can choose to buy our products through intermediaries, our corporate partners or from Aviva direct and we have become the partner of choice for many of the UK’s biggest organisations. 

We are ranked as one of the UK’s top ten most valuable brands and Aviva plc are in the top 10% of socially responsible companies globally in the Dow Jones Sustainability World Index. In 2010 we invested £4.3m into our communities in the UK, which included 1,500 Aviva volunteers giving 24,000 hours for good causes. In addition, our employees gave £600,000 through fundraising and donating. Read our corporate responsibility report at www.aviva.com/2010cr.

Aviva is working in partnership with Railway Children through the Aviva Street to School programme to get children living or working on UK streets back into everyday life. Find out more at www.aviva.co.uk/street-to-school.

The Aviva media centre at www.aviva.com/media includes images, company and product information and a news release archive.

For broadcast-standard video, please visit www.aviva.com/media/video/.

Follow us on twitter: www.twitter.com/avivaplc

* based on gross worldwide premiums at 31 December 2009.
** at 31 December 2010.

Back to top