Article date: 13 June 2002
New research from Norwich Union has revealed that nearly threequarters of fathers said that spending time with the family wouldbe their ideal Father’s Day. However, 61 per cent of fatherssaid they will be watching the World Cup on Sunday.
Also, fathers are probably losing out when it comes tocelebrating Father’s Day. Overall nearly three quarters ofparents said they make a point of celebrating Mother’s Dayand only half celebrate Father’s Day. Surprisingly, 61 percent of men thought in general, Father’s Day isn’tconsidered to be as important as Mother’s Day, whereas only43 per cent of women thought so.
Despite the fact that many people are delaying major decisionswhich have a big financial impact, the research also revealed thatthe majority of 18 to 34 year olds believe that fathers today areunder more financial strain than their own fathers:
- The average age of the first time buyer has risen sharply inthe UK and is now 34.*
- The average age women have their first child is increasing andis now nearly 30.**
- Nearly a half of all men between 18 to 34 in full timeemployment do not have any kind of pension ***
Louise Goffee, spokesperson for Norwich Union, said:“It’s not just the World Cup which is on people’sminds at the moment. More and more people are choosing to delaymajor decisions such as buying a house and starting a family, whichmay have an impact later on in life.”
Press office contacts:
Louise Goffee, Norwich Union 08703 66 68 70
Out of hours 07810 057362
James Evans, Norwich Union 08703 66 68 78
Out of hours 07790 487105
Ian Beggs, Norwich Union 08703 66 68 71
Out of hours 07790 487533
Notes to editors
- The research was carried out using a sample of 1,073 adultsbetween 7th and 9th June 2002.
- The key findings were:
- Overall 72% of parents make a point of celebratingMother’s Day and 53% Father’s Day. However 47%thought that Father’s day was as important asMother’s Day
- 61% of men thought that in general, Father’s Dayisn’t considered to be as important as Mother’s Day,whereas only 43% of women thought it wasn’t asimportant
- 73% of fathers said that spending time with the family wouldbe their ideal Father’s Day
- Only 10% of fathers said their ideal Father’s Daywould be to have time to themselves and 7% said it would begoing to the pub with their mates
- However 61% of fathers said they will be watching the WorldCup on Father’s Day
- More women (52%) felt that life is financially harder fortoday’s dads than for the previous generation compared to46% of men
- 38% of people under 34 don’t believe that life isfinancially harder for today’s fathers than for theprevious generation
* Source: Halifax, 2001 ** Source: Office for NationalStatistics *** Source: Office for National Statistics –Working Population figures
- Norwich Union is the UK’s largest insurer. It is theUK’s largest provider of life, pensions and investmentproducts and one of the leading IFA providers. IFAs provide around75% of the company’s long-term savings business.
- Norwich Union has strategic alliances with over 20 buildingsocieties and other leading UK brand names including TescoPersonal Finance Limited and The Royal Bank of ScotlandGroup.
- Norwich Union can only advise on its own products.
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