Practice makes perfect for learner drivers with daily insurance offering

Article date: 9 November 2012

  • Aviva and Dayinsure launch flexible solution for provisional licence holders

Dayinsure, in partnership with Aviva, the UK’s largest insurer, has launched a short term motor insurance solution for people learning to drive. Unlike almost any other offering currently available, Dayinsure Learner can be bought to provide cover from just 1 day up to 3 months. It is available for any motorist aged 17 and over who holds a provisional driving licence and meets the acceptance criteria*.

Dayinsure Learner provides temporary insurance enabling a learner driver to borrow a car to practise driving. Adding a provisional licence holder to an annual policy can be expensive, with any subsequent claim affecting the No Claim Discount and invoking a large excess. The standalone Dayinsure Learner policy helps to address these issues.   

Brian Spinks, head of broker personal lines, Aviva UKGI explains: “We fully recognise the difficulties that buying insurance as a learner driver can present, particularly for young drivers and their families.  We are, therefore, especially delighted that Dayinsure Learner provides a cost-effective, flexible solution that allows them to perfect their driving skills without breaking the bank.”

Dayinsure Learner has been designed to exclude cover between the hours of 10pm and 6am, when the majority of learner drivers are least likely to be practising their driving skills. This has been key in keeping the cost of cover as low as possible.   Brian Spinks continues: “By limiting the hours we provide cover we are able to not only keep our prices competitively low, but offer an excess of just £250; the excess for a young driver on an annual policy will typically be from £500 upwards. Learning to drive should be an exciting time for anybody, irrespective of age, and with Dayinsure Learner people can embark on their driving dream with one less worry.”

Policies can be bought online within minutes from as little as £2.50** a day, with insurance documents emailed instantly to the policyholder at the time of purchase.   Offering the ultimate in convenience, Dayinsure Learner can also be bought via smartphones and tablets. What’s more, policyholders benefit from Aviva’s award-winning claims service which offers access to 24/7 claims helplines, 365 days a year. 

Dennis Ryan, Chairman of Ltd concludes: “We are really excited to be working in partnership with Aviva to bring this new offering to market.  Adding a learner driver to an existing annual insurance policy can be very expensive for family or friends, often increasing the cost by several hundred pounds. And for some families whose only household car is a company vehicle, adding a young learner to an existing insurance policy simply isn’t an option.  However, Dayinsure Learner offers beginners a practical, value-for-money solution to this age-old problem, with the added benefit of being able to purchase cover for as long or as short a time as required.”

For more information visit

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If you are a journalist and would like further information, please contact:
Justine Hoadley or Cecile Stearn at HSL on 0208 977 9132 or email

John Franklin : Aviva media relations : 01603 680795 :
Notes to editors:
*The acceptance criteria are:

  • The learner driver must be a permanent UK resident and must be accompanied by a qualified driver aged 25 or over who has held a full UK licence for at least 3 years
  • Car groups 1-30, maximum vehicle value £25k
  • No claims, convictions or points
  • No cover operates between 10pm – 6am
  • The vehicle must not be owned by the policyholder
  • The vehicle must be insured annually (by the registered keeper)
  • The vehicle must be registered in the UK
  • The vehicle must have no more than 6 seats (including the driver’s)
  • The vehicle must not be a Hire or Rental vehicle
  • The vehicle must not be in a police compound
  • No cover is provided once the policyholder passes their driving test
  • Please visit to see the full policy wording

**A policy which provides cover for 84 days can cost as little as £2.50 per day

About Dayinsure

Dayinsure specialises in providing online short term motor insurance for cars, vans, classics and motorhomes from 1 to 28 days.

We are based in Cranage in Cheshire and have been providing short term insurance to our customers since 2005. All our policies are comprehensive and are underwritten by Aviva.

Our chairman Dennis Ryan created the UK temporary car insurance market for courtesy car customers in the motor trade in 1999, and for retail customers in 2005. Through Dayinsure and his previous company, Dennis has arranged in excess of 4 million Aviva underwritten temporary car insurance policies. We think that makes Dennis and his team here at Dayinsure, together with Aviva, the country’s leading experts in the provision of this type of insurance cover.

To find out more please visit

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About Aviva

Aviva provides insurance, savings and investment products to 43 million customers worldwide.
We are the UK’s largest insurer with over 14 million customers and one of Europe’s leading providers of life and general insurance. We combine strong life insurance, general insurance and asset management businesses under one powerful brand. We are committed to serving our customers well in order to build a stronger, sustainable business, which makes a positive contribution to society, and for which our people are proud to work.
We are ranked as one of the UK’s top ten most valuable brands and Aviva Plc is in the top 10% of socially responsible companies globally in the Dow Jones Sustainability World Index.  In 2011 we invested £5.3m into our UK communities. One in three of our employees were involved in community investment activities which included giving nearly 33,000 hours.
Aviva is working in partnership with Railway Children through the Aviva Street to School programme to get children living or working on UK streets back into everyday life. Find out more at
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