Aviva launches 'fees-ability' app

Article date: 7 December 2012

  • 55% of advisers use or plan to use tablet technology to service clients
  • Aviva supports advisers through RDR transition period

Aviva has today launched its new ‘Fees-ability’ iPad app, which promises to help advisers achieve optimum service levels for their clients in the wake of the Retail Distribution Review (RDR).

Aimed at the financial adviser community, the new app is free to download from Apple itunes store, by searching Aviva or Fees-ability. It allows advisers to model and analyse the servicing costs of their individual clients and develop a greater understanding of the long-term sustainability of their businesses, post RDR.

New Aviva research* tells us that there is a step change underway in both the perception and use of technology amongst financial advisers, with over half (55%) of advisers polled either using, or planning to use, a tablet device for business within the next six months.

Head of E-Business at Aviva, Billy Burnside said:

“Our Fees-Ability app is designed to help advisers as they transition to a post RDR world, specifically looking at the service model they want to use with clients.  Our Barometer research tells us that 44% of advisers top concern post-RDR is remaining profitable, so it was important that we developed Fees-Ability to help them understand not just what their fees look like, but the on-going cost to serve their clients as well as the income potential for those clients.

“Developing an app provides the most interactive and simple mechanism for advisers to model different scenario and, with iPad usage set to increase in the adviser world in the coming months, we were keen to develop on this platform.

“This reinforces Aviva’s commitment to helping advisers with the challenges of RDR and demonstrates our desire to continue to help advisers adopt new technologies in the workplace and remain profitable in the longer term.”


Media contacts:

If you are a journalist and would like further information, please contact: Fiona Whytock:
Aviva Press Office: 01904 452659: 07800 692299: fiona.whytock@aviva.co.uk

Notes to editors:

*Research carried out by ICM on behalf of Aviva in October 2012. 381 advisers were interviewed via an online survey.

Aviva provides insurance, savings and investment products to 43 million customers worldwide.

We are the UK’s largest insurer with over 14 million customers and one of Europe’s leading providers of life and general insurance. We combine strong life insurance, general insurance and asset management businesses under one powerful brand. We are committed to serving our customers well in order to build a stronger, sustainable business, which makes a positive contribution to society, and for which our people are proud to work.
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