Aviva response to the statement of intent on long-term care signed by the ABI and government

Article date: 21 January 2014

Clive Bolton, Aviva’s Managing Director of ‘At Retirement’:

“We support the statement of intent on long-term care and are committed to working with government and the industry to ensure people reaching their later years really have options, regardless of what life throws at them. This is a complex area and requires the industry to work in an integrated way across private and public sector care, so along with the Care Bill this statement of intent is a good step towards achieving that.

“At the core of getting this right for consumers is to understand the needs of those people who face difficult decisions about their long-term care. Supporting people at a time when they actually have to make a choice about their care, often when they are in their early 70s, is essential. It is at this specific point in a person’s life, when they may be aware of medical conditions that will require care later on, that we can help them prepare for their later years.

“Industry and government need to work together to ensure the right conversations happen at a time when someone can make an informed decision with all the facts before them. It might start with a will, but will go on to encompass care products and services, and the funding to support this. It is far better to put arrangements in place in a considered manner, rather than as a distress purchase. And it is also important that tools are available to ensure people do not enter care plans that they and their family cannot afford.” 


Diane Mangan
Senior Media Relations Manager
07800 691 714

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