Aviva launches MyAviva app for customers

Article date: 29 May 2014

  • Aviva Premiership Rugby fans benefit from exclusive content

Aviva is launching a new app for its customers, allowing them to view all their policies across life, general and private medical insurance all in one place.

And – just in time for the Aviva Premiership Rugby Finals on 31 May – the app also features exclusive Rugby content, giving rugby fans a great way to see highlights of the weekend’s action, get insights into the final and catch interviews with their favourite players.

To encourage Aviva customers to download and explore the benefits of the MyAviva app, Aviva is giving away a free hot drink from Caffe Nero to the first 40,000 customers who download the app and register their customer details.

Heather Smith, Marketing Director, Aviva UK, said, “The new MyAviva app brings together the products that help you protect your life, your health, your loved ones, your future and your possessions into one helpful, secure and easy-to-use place.

“The app also gives customers access to a wealth of special offers and rewards, including exclusive rugby news and highlights – a perfect compliment to the upcoming Aviva Rugby Premiership Finals.”

Using the MyAviva app, customers will also be able to perform a range of actions, wherever they are:

  • Check the value of their pension or bond
  • Access Aviva Advantages, Aviva’s exclusive selection of special offers and rewards
  • Access the new Aviva Life cover estimator tool, helping customers understand how much life cover could cost
  • Renew car and home insurance, and set up renewal reminders
  • Easily exchange policy details after a car accident
  • Access loyalty discounts on a range of Aviva products
  • Access to helpful tips and information

The MyAviva app is now available for download on iTunes, and includes car, van, breakdown, motorcycle, travel and home insurance policies as well as life, investment bonds, pensions and annuities, and private healthcare policies.


If you are a journalist and would like further information, please contact:

Aviva Press Office:  Erik Nelson: 01603 682264 / 07989 427086; erik.nelson@aviva.co.uk

About Aviva:

  • Aviva provides 31 million customers with insurance, savings and investment products.
  • We are one of the UK’s leading insurers and one of Europe’s leading providers of life and general insurance.
  • We combine strong life insurance, general insurance and asset management businesses under one powerful brand.
  • We are committed to serving our customers well in order to build a stronger, sustainable business, which makes a positive contribution to society, and for which our people are proud to work.
  • The Aviva media centre at www.aviva.com/media/ includes images, company and product information and a news release archive
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